Doucal's - Men's Collection

Doucal's - Men's Collection

The Legacy of a Luxury Artisan Company

In 1968, Mario Giannini founded an artisan workshop for the production of luxury footwear called "Ducale."

The name itself reflected the goal of creating high-quality items for a noble clientele. Located in central Italy, the workshop drew inspiration from the rich tradition of arts and crafts that flourished during the medieval duchies.

In just five years, the workshop transformed into a company, and in 1973, Doucal's was born, an Anglicized name to express the style and quality of Italian footwear inspired by English tradition.

The Influence of English Craftsmanship

Mario Giannini traveled to Northampton in the English shoemaking district for an apprenticeship in handmade Goodyear welt construction.

During this experience, he learned the secrets of various constructions and the rules of English style, which had a significant influence on the European market in the 1970s.

Back in Italy, Mario Giannini instilled in his company the dedication and respect for artisanal work that he had seen and appreciated in English factories.

Despite the British influence, Doucal's remained and continues to be an Italian company with a passion for the beauty, softness, and lightness of footwear.

The Excellence of Doucal's Footwear

The Commitment of the Second Generation

The entry of Mario Giannini's sons into the company marked a moment of consecration.

In less than twenty years, the small artisan production transformed into an industrial "Made in Italy" reality, ready to be further developed by the second generation.

Gianni, responsible for image and product, oversees the style of the shoes, while Jerry, financial and commercial director, handles the economic and strategic aspects of the company. Together, the Giannini brothers carry on the artisanal tradition and the commitment to excellence of footwear.

The Art of Doucal's Footwear: English Style and Italian Fit

Doucal's footwear is the result of a blend of English style and Italian fit.

Every shoe is conceived with an English look but crafted with a unique Italian fit.

A distinctive feature of Doucal's footwear is the memory foam insole, which ensures a comfortable and fresh fit, with antibacterial properties.

These additional features make Doucal's footwear highly appreciated in new emerging markets.

A Sustainable Artisan Company with Local Roots

The Artisan Tradition of Montegranaro

Italy is divided into 21 production districts, each specializing in a specific sector. Montegranaro, in the province of Fermo, is the men's footwear district, where even today, footwear requires over 100 manual steps.

In recent years, many companies have moved to industrial areas, but Doucal's chose a counter-trend idea: the widespread factory. Production is distributed across six redeveloped and interconnected old establishments, without altering the original architecture of the village.

This choice allows the company to preserve its connection with the territory and support the success of Doucal's women's collections.

Doucal's Systemic Sustainability

For Doucal's, sustainability is not just an abstract concept but an integrated process that respects the territory, common heritage, and the professionalism of the artisans who work for the company.

The footwear is made with leather and hides certified by Italian tanneries, while the artisans refine their expertise through contact with the artistic and natural environment of the area.

The company brings together artisans of different generations in one place, symbolizing the deep connection between Doucal's and the territory where it was born.

Tips for Caring for Doucal's Footwear: The Art of Shoe Care

Tips for Caring for Formal Footwear

Doucal's footwear requires proper care to preserve its beauty over time. It is important to use high-quality shoe care products.

Nourishing creams are preferable to polishes, as they keep the leather hydrated and delay aging.

It is advisable to use polishes as close as possible to the shoe's color to avoid altering its appearance. Brushes and small brushes with natural silk bristles should be used for cleaning shoes.

It is crucial to avoid the use of opaque liquids and self-polishing products, as they can irreparably damage the footwear.

Doucal's Men - Spring Summer 2026

In Doucal's Spring Summer 2026, loafers take center stage: penny versions, with tassels or fringes, stand out with rich leathers or vegetable-tanned hides in sophisticated colors such as dark brown, cognac, and deep black.
Rubber soles offer grip and resistance even in rain or on slippery surfaces.

Lace-ups complete the collection with exquisite details: brushed leathers, elaborate patinas, precise stitching, thick welts, and lined interiors.