New Balance - Men's Collection

The fascinating world of New Balance sports shoes for men .

This renowned American brand has won the affection of sneaker lovers thanks to its long history of success and its constant innovation in the field of athletic footwear.

New Balance - Men's Collection FW 2025/26

The New Balance adventure began in 1906 in Boston, Massachusetts, thanks to William J. Riley.

From its initial focus on producing orthopedic insoles to relieve foot pain, New Balance has evolved into a symbol in the sneaker world, offering superior footwear that blends style and functionality.

What Does New Balance Have to Do with a Chicken?

What does it have to do with it? New Balance with a chicken? Well, definitely more than you think.

It was 1906 when the English shoemaker William J. Riley, owner of a company producing arch supports for shoes, had an epiphany while observing some chickens walking around.

He realized that their perfect balance was due to their paws, so he designed insoles with three support points, significantly improving comfort and stability. For this reason, he decided to name the company "New Balance."

We have to wait 30 years to see the birth of the first designer shoe New Balance and the true success of the brand.

In 1961, the “ trackster ” was launched on the market, the first running shoes in history with a wavy sole, which is now even on display in the San Francisco Museum of Art.

New Balance Innovation

The secret to the allure of New Balance sneakers lies in their constant commitment to innovation.

The brand has distinguished itself by developing cutting-edge models, using top-notch materials and innovative technologies.

Attention to detail and precision manufacturing ensure that every pair of New Balance shoes delivers superior comfort, durability and performance.

The Charismatic "N" Logo

A curious aspect of New Balance sneakers is their iconic “N” logo, first introduced in 1976.

Unlike other brands that opt ​​for more abstract logos, New Balance chose a simple letter, which has become a symbol of the brand's quality and innovation.

The Legendary New Balance 990

Among the most famous models, the New Balance 990 stands out as the brand's emblem, thanks to its refined design and unparalleled comfort.

With a classic silhouette and superior cushioning, the New Balance 990 represents the ideal combination of elegance and practicality.

Social Commitment and Sustainability - New Balance

Since 1906, New Balance has been committed to driving positive change in communities around the world through sport and craftsmanship.

The brand is dedicated to uplifting underserved communities by providing access and opportunity in health and education and firmly believes that everyone is welcome and has the right to play.

New Balance recognizes its responsibility to protect and regenerate our ecosystem, consistently demonstrating a strong commitment to responsible manufacturing and ethical leadership.