New Balance Sneakers

New Balance | Women's Collection - Men's Collection

New Balance women's / men's sneakers have become an icon in footwear fashion thanks to their perfect fusion of style and comfort. Since their introduction on the market in 1906, the brand has maintained a constant commitment to providing high-quality footwear for men and women, becoming a renowned brand throughout the world.

We at Sabot have decided to tell the fascinating story of New Balance, its curiosities and we will discover some of the most popular models, including the famous 990, the 2002r, the 9060, the 530 and the 1906.

New Balance - The Birth of a Legendary Brand

The history of New Balance began in 1906 in the city of Boston, when William J. Riley decided to create a company dedicated to the production of orthopedic insoles and balance shoes. Riley was an avid runner and wanted to offer his customers footwear that was extremely comfortable and suitable for athletic activities. With the goal of ensuring maximum support and stability, Riley developed the "New Balance Arch Support", an innovation that would become the hallmark of the company.

In the 1930s, New Balance began producing footwear specifically for different sports, such as baseball, tennis, and basketball. The brand continued to establish itself in the athletic footwear industry and in the 1960s, it became the official shoe supplier for the Boston University track and field team. This partnership made New Balance even more popular among athletes and contributed to its growth internationally.

The New Balance 990 Revolution

One of New Balance's most iconic models is the 990. This sneaker, first introduced in 1982, represented a turning point in the athletic footwear industry. The 990 was the first shoe to introduce ENCAP cushioning technology, which combined a foam midsole with a durable polyurethane frame. This combination provided unprecedented comfort and support, making the 990 a favorite among athletes and sneakerheads around the world.

The New Icon - New Balance 2002r

The New Balance 2002r is one of the brand's latest and most successful models. This sneaker combines a sleek design with superior performance. The premium leather upper provides a comfortable fit and exceptional durability, while the solid rubber outsole provides optimal traction on various surfaces. The 2002r represents New Balance's evolution into the world of fashion, while maintaining a focus on comfort and functionality.

The Retro Legacy - New Balance 530

For lovers of retro style, New Balance offers the 480 and 530 sneakers. The 480 is inspired by classic models of the '90s, with a sleek silhouette and a mix of materials that recall the golden age of sneakers. The 530, on the other hand, combines vintage design with modern technologies, offering a lightweight and comfortable shoe. Both shoes are perfect for those who want a retro look without compromising comfort and contemporary style.

Homage to History - New Balance 1906

The New Balance 1906 is a model that celebrates the brand's 100-year heritage. This premium sneaker is made with high-quality materials and reflects the attention to detail and craftsmanship that have made New Balance a reference name in the industry. The 1906 combines classic and modern elements offering a sophisticated aesthetic and superior comfort!

New Balance 9060 - The Sneakers of the Moment

The New Balance 9060 is the perfect expression of modernity and tradition, combining retro design inspired by the 90s with innovative details. Featuring a sturdy silhouette and an oversized sole, they offer exceptional comfort thanks to the ABZORB cushioned midsole and SBS Stability technology. They guarantee bold style and optimal performance to face every day with personality and confidence

How to wear New Balance Women/Men with style?

Wearing New Balance women's/men's sneakers with style is a perfect way to add a touch of fashion and comfort to your outfit.

Here are some tips on how to wear them in an elegant and fashionable way:

1. Choose the right match : New Balance sneakers adapt well to different styles of clothing. You can opt for a casual-chic look by pairing the sneakers with a pair of slim jeans or a midi skirt with an oversized T-shirt or a cotton shirt. For a more sporty outfit, wear the sneakers with leggings or training pants and a sweatshirt or a technical T-shirt.

2. Play with colors : New Balance offers a wide range of colors and combinations. You can opt for a model in neutral shades such as white, gray or black, which can easily be paired with many clothing items. If you want a touch of brightness, you can choose a pair of colored New Balance and pair them with simpler clothing items to make the shoes stand out.

3. Experiment with accessories : Add accessories to your look to complete your outfit in style. You can wear a trendy hat, stylish sunglasses or a watch with an eye-catching design. Remember that accessories can make the difference and transform a simple outfit into an extraordinary one.

4. Opt for a mix of styles : Don't be afraid to mix sporty pieces with more formal or elegant elements. For example, you can wear your New Balance with a flowing dress and a leather jacket to create an interesting contrast. This mix of styles creates a unique look and allows you to express your personality through your clothing.

5. Pay attention to the care of sneakers : To keep your New Balance in tip-top condition, make sure to clean them regularly. Remove any stains or dirt with a damp cloth and mild detergent. Also, remember to store them in a dry, protected place when you're not wearing them.