UGG - Women's Collection

UGG: A Crazy Journey

The Birth of UGG

In 1960s Australia, amidst the rolling hills and pastures, an icon was born that would revolutionize the world of fashion. I'm talking about UGGs .

Initially adopted by surfers for their incredible ability to retain heat, these "ugly boots" (a definition that I think is incorrect, as I think they are gorgeous) were unaware that they would conquer fashion all over the world.

Their transformation from simple functional footwear to symbols of style is a fascinating story marked by humble origins and global aspirations.

The turning point for UGG came in the 1970s: Brian Smith, a young Australian surfer, saw the comfort of the boots as a potential revolution for the American market.

When Smith founded UGG Holdings Inc. in California, he didn't believe his boots, originally designed for surfers, would rise to the top of the international fashion charts.

A curious anecdote concerns what may have been UGG’s first American winter: sold out of the back of a van, the boots began to build a small but loyal following, laying the groundwork for future success.

UGG Women - Fall Winter 2025/26

The UGG Women's Fall Winter 2025/26 collection continues the brand's DNA with a renewed fashion outlook, transforming iconic silhouettes into urban protagonists for the cold season.
The famous sheepskin, the ultra-soft leathers, and the shearling details remain distinctive elements and are combined with sculpted soles, revised volumes, technical materials, and sophisticated finishes.
New additions include styles that blend the UGG essence with a more structured attitude.

Colors range from deep neutrals to natural tones—chestnut, sand, black, anthracite gray—with metallic or pastel accents that brighten even the grayest days. Textures are warm: treated suede, waterproof inserts, shearling or wool linings, shiny leather details, and exposed stitching.

The flagship models are the Classic Ultra Mini version, the Tazz II retains the slipper spirit reinterpreted with greater presence, and the boat and slip-on style remains present with the Tasman II versions. There are also lace-up shoes like the Lowmel, for those seeking compactness and sleekness.

Celebrities and UGG: Love at First Sight

The real UGG boom occurred in the 90s, when celebrities began wearing these boots, turning them into a true fashion phenomenon.

A landmark episode was when Oprah Winfrey declared UGGs one of her “Favorite Things,” catapulting the brand into the international spotlight.

This celebrity endorsement transformed UGGs into a must-have, a symbol of comfort but also a status symbol that could no longer be escaped!

The Evolution of UGG

Over the years, UGG has reinvented itself, expanding its range beyond classic boots.

Collaborations with world-renowned designers brought a breath of creativity, fusing UGG's iconic comfort with bold high-fashion designs.

These partnerships have led to the creation of unique pieces, transforming the boots into objects of desire for collectors.

Among the most popular models, the UGG Mini and Ultra Mini offer a modern and versatile version of the classic, perfect for casual chic outfits.

The Tall UGGs, with their elegant silhouette, are the emblem of warmth and style, while the Tasman and Tazz stand out for their unique design, which combines aesthetics with functionality.

Each model tells a story of innovation and style, confirming UGG as a brand capable of adapting and anticipating fashion trends.

UGG: A Lifestyle

UGG represents a true lifestyle today.

Its global success demonstrates how a product can evolve while remaining faithful to its roots, combining comfort, style and quality.

UGG has proven that it is possible to be fashionable without sacrificing comfort, becoming a symbol of accessible luxury and timeless style!!