The Coolest Sneakers of the New Millennium!

Password: SNEAKERS

The most important transformation in the interpretation of consumer tastes occurs with respect to the phenomenon of the sneaker ( for women and men ), which from a sneaker becomes the most requested accessory, considered among the coolest of our era. This change involves all generations.
The first sneakers were born around 1850 with the first rubber sole, today it is no longer considered a simple sneaker used for sports or a simple walk, but is considered a real fashion accessory to be worn even with elegant clothes, more sophisticated and also for work. This success can be attributed to the fact that sport has become part of the daily lifestyle of all individuals.

The increasingly strong customization of sneakers with diversified colors and components has also contributed to this evolution. It is in recent years that the sneaker is no longer seen as a sports shoe, but has taken on a very relevant status thanks also to the push given by the luxury sector as the most prestigious brands have begun to include it in their collections. The Lyst company, one of the largest research platforms in the fashion sector, has developed research on the "geography of fashion" to analyze consumer behavior. The study was carried out on a sample of more than two million fellow citizens based on their web searches via the Lyst website. The most searched for brands were divided by region and categorized by gender.
It emerged that the sneaker is the most sought after product by both men and women, surpassing bags which usually represented the most sought after accessory.