Asics Men

ASICS MEN: A Legacy of Success in Sport and Innovation

From its beginnings as a small shoe workshop, ASICS is now one of the most influential sports brands in the world, thanks to a vision built on the concept “Anima Sana in Corpore Sano” – a variation of the famous Latin expression that embodies the belief in a vital balance between mind and body.

This philosophy, an essential part of the company's culture, is rooted in the conviction of its founder Kihachiro Onitsuka: movement is the key to a better life.

The Origins of ASICS: Onitsuka's Dream

Kihachiro Onitsuka, a former soldier, founded his first company in 1949 with a clear mission: to create footwear that would encourage people to engage in sports at both amateur and professional levels.

Onitsuka found inspiration even in the most unexpected details; for example, one of his first basketball shoe models was inspired by the grip of an octopus tentacle, demonstrating his attention to innovation from the early years.

That model, renamed "Onitsuka Tiger," soon became a symbol of performance and design.

The Rise of ASICS: From Merger to GEL™ Technology

In 1977, Onitsuka Co. merged with two other Japanese companies, GTO Co. and JELENK Co., and ASICS was officially born.

Since then, the company has invested determinedly in research and development, bringing innovations to the market such as the revolutionary GEL™ technology, designed to provide optimal cushioning and support for runners.

This system, introduced in the 1980s and perfected over time, transformed the world of running footwear and is still found today in iconic models such as the GEL-LYTE™ and GEL-NIMBUS™, widely appreciated by athletes worldwide.

Excellence at the Feet of Champions

Throughout its history, ASICS has accompanied numerous athletes to victory.

Rosa Mota, a Portuguese marathon runner, triumphed in the 1980s with her ASICS, as did Stefano Baldini, who won Olympic gold in the marathon in 2004 wearing the Japanese brand. The brand's versatility is demonstrated by its involvement in various disciplines, from running to wrestling, with wrestler Saori Yoshida, to tennis with a line of footwear dedicated to champion Novak Djokovic.

The Legacy of Kihachiro Onitsuka and the Future of ASICS

Kihachiro Onitsuka is remembered for his passion for sport, but above all for his unwavering determination and visionary spirit.

His legacy is still at the heart of ASICS' mission, which in 2018 celebrated the centenary of his birth with a commemorative line enriched with a sunflower drawn by the founder himself.

This vision continues to guide the company, which today strives to offer quality products and promote a healthy and active lifestyle for everyone.

The Future of ASICS: Innovation and Global Well-being

ASICS continues to develop cutting-edge technologies to enhance the athletic experience.

The company is investing in a sustainable future, valuing ethical materials and responsible production processes, always with the aim of ensuring well-being and happiness at every step.

Kihachiro Onitsuka's vision, which aimed to boost the morale of young Japanese people in the post-war period, has now transformed into a global mission: to improve the quality of life through movement and body care.

Asics Men - Spring Summer 2026

With the new ASICS Men Spring Summer 2026 collection, it's not about walking, it's about running towards new challenges, facing winter with grit and style.

ASICS footwear for the warm season '26 blends innovation, functionality, and contemporary design. Thanks to advanced technologies like GEL™, FF BLAST™+, and GORE-TEX®, each model ensures reactive cushioning, weather protection, and traction on every surface.

In the collection, you will find running sneakers with non-slip soles and breathable uppers, waterproof models, sober colorways, and neutral tones.

Every detail is designed to guarantee durability, comfort, and aesthetics.

Those who have already tried ASICS know: these shoes offer exceptional support, reduce fatigue, and improve posture. They are the best for long days, intense walks, or outdoor workouts even in the cold.