UGG Season Is Coming - Fall Winter 2024/25
UGG - From the Australian Coast to the Feet of the World
In the 70s, surfing culture was experiencing a golden age on the Australian coasts and it is said that right there (between one ride and another on the waves) a young Australian surfer named Brian Smith had found an ingenious way to warm his feet. chilly after a surf session: a pair of soft sheepskin boots!
This enveloping warmth quickly became a craze among surfers, leading Brian to turn the idea into a business, and in 1978 UGG was officially born.
But where did the magic lie?
Here's the secret that many of us have since discovered. Sheep's wool is a material that adapts to body temperature, making it cool in summer and warm in winter. It's no coincidence that UGGs are not "winter shoes", but a symbol of comfort to always carry!
The Big Leap: Hollywood and the Global Explosion
The fame of UGGs took a giant leap when a famous group of Hollywood stylists fell in love with them in the 90s.
Celebrities like Leonardo DiCaprio and Sarah Jessica Parker began sporting them on the streets of Los Angeles, creating a domino effect whereby everyone had to have that soft, comfortable boot.
Who would have ever imagined that UGGs would become a symbol of style in wardrobes around the world?
Versatility Without Limits
When we think of UGGs, the first image that comes to mind is that of the classic sheepskin boot, perhaps in shades of beige or brown.
Today, the brand has definitely expanded its horizons! From slippers and furry sandals to sneakers and the now famous platforms, UGG has proven that it can transform comfort into a matter of style all year round.
With over 50 years of history, today UGG represents a true cultural icon. It has been able to conquer several generations, among those looking for a touch of cozy chic and those who do not want to give up a classic of comfort.
Far from going out of fashion every year, UGG lines always include new collaborations with influencers, artists and stylists to give a contemporary twist to a timeless style.
On your next winter walk or morning at home, let's remember how these ankle boots have traveled around the world, remaining faithful to their DNA: a combination of the warmth of the Australian coast and the glamour of Hollywood stars.