Footwear Collection
-
Original price €209,00 - Original price €209,00Original price€209,00€209,00 - €209,00Current price €209,00Sneakers Puraai Donna 6.01 XS Rosa Conch Shell Trainer Rétro
Puraai• Sneakers donna Puraai XS conch shell • Silhouette ispirata alle trainer rétro • Tomaia in microsuede vegano rosa conchiglia • Dettagli laterali c...
View full detailsOriginal price €209,00 - Original price €209,00Original price€209,00€209,00 - €209,00Current price €209,00 -
Original price €209,00 - Original price €209,00Original price€209,00€209,00 - €209,00Current price €209,00Sneakers Puraai Donna 6.01 XS Summer Sand Iconico Logo Sul Lato
Puraai• Sneakers Puraai XS donna dal design luminoso • Ispirata ai colori chiari della primavera estate • Tomaia in materiali vegani effetto velluto e te...
View full detailsOriginal price €209,00 - Original price €209,00Original price€209,00€209,00 - €209,00Current price €209,00 -
Original price €169,00 - Original price €169,00Original price€169,00€169,00 - €169,00Current price €169,00Sneakers Donna Puraai 6.02 Panther Bianco Cotton Candy Minimal
Puraai• Sneakers Puraai 6.02 Panther “Cotton Candy” • Design ispirato alle sneaker rétro da training • Tomaia in pelle vegan color panna • Inserti in mi...
View full detailsOriginal price €169,00 - Original price €169,00Original price€169,00€169,00 - €169,00Current price €169,00 -
Original price €169,00 - Original price €169,00Original price€169,00€169,00 - €169,00Current price €169,00Sneakers Donna Puraai 6.02 Panther Rosso Fire Vegan Leather
Puraai• Sneakers Puraai modello 6.02 Panther fire • Richiama il mondo running anni ’70 • Tomaia in vegan leather e microsuede • Color rosso profondo e ca...
View full detailsOriginal price €169,00 - Original price €169,00Original price€169,00€169,00 - €169,00Current price €169,00 -
Original price €169,00 - Original price €169,00Original price€169,00€169,00 - €169,00Current price €169,00Sneakers Donna Puraai 8.01 Lion Pepper Bianco Nero Stile Trendy
Puraai• Sneaker donna Puraai modello 8.01 Lion Pepper • Costruita con design basso e affusolato • Palette nero e bianco a forte contrasto • Tomaia liscia...
View full detailsOriginal price €169,00 - Original price €169,00Original price€169,00€169,00 - €169,00Current price €169,00 -
Original price €169,00 - Original price €169,00Original price€169,00€169,00 - €169,00Current price €169,00Sneakers Ballerine Puraai Donna Bianco 8.02 Lizard Lunar Silk
Puraai• Sneaker ballerina Puraai donna dal taglio basso • Essenziale come una slipper con anima sneaker • Tonalità lunar silk, un neutro chiaro che sta b...
View full detailsOriginal price €169,00 - Original price €169,00Original price€169,00€169,00 - €169,00Current price €169,00 -
Original price €199,00 - Original price €199,00Original price€199,00€199,00 - €199,00Current price €199,00Sneakers Puraai Uomo 1.01 Vintage Summer Night Logo Laterale
Puraai• Sneakers Puraai uomo vintage 1.01 summer night • Modello iconico dal gusto retrò • Tomaia in tessuto tecnico blu notte • Dettaglio laterale con l...
View full detailsOriginal price €199,00 - Original price €199,00Original price€199,00€199,00 - €199,00Current price €199,00 -
Original price €199,00 - Original price €199,00Original price€199,00€199,00 - €199,00Current price €199,00Sneakers Uomo Puraai 1.01 Vintage Egg Shell Ispirazione Vintage
Puraai• Sneakers uomo Puraai 1.01 vintage egg shell • Ispirazione vintage reinterpretata • Tomaia in materiali eco-friendly • Inserti effetto suede • Det...
View full detailsOriginal price €199,00 - Original price €199,00Original price€199,00€199,00 - €199,00Current price €199,00 -
Original price €169,00 - Original price €169,00Original price€169,00€169,00 - €169,00Current price €169,00Sneakers Uomo Puraai Panther Caramel Eco Friendly Cruelty Free
Puraai• Sneaker Puraai 6.02 uomo Panther caramel • Tomaia di materiali riciclati e componenti di origine organica • Inserti effetto suede e tessuto tecni...
View full detailsOriginal price €169,00 - Original price €169,00Original price€169,00€169,00 - €169,00Current price €169,00 -
Original price €169,00 - Original price €169,00Original price€169,00€169,00 - €169,00Current price €169,00Sneakers Puraai Uomo 6.02 Panther Blu Ocean Stile Casual Retrò
Puraai• Sneaker uomo Puraai 6.02 Panther ocean • Tomaia in tessuto blu navy con inserti effetto suede • Dettagli laterali iconici Puraai • Linguetta e co...
View full detailsOriginal price €169,00 - Original price €169,00Original price€169,00€169,00 - €169,00Current price €169,00 -
Original price €320,00 - Original price €320,00Original price€320,00€320,00 - €320,00Current price €320,00Scarpe Da Barca Uomo Paraboot Barth/Marine Pelle Nubuck Marrone
Paraboot• Scarpe da barca Paraboot uomo Barth/Marine • Tomaia in nubuck marrone di qualità • Laccio in cuoio tono su tono • Suola in gomma marrone resisten...
View full detailsOriginal price €320,00 - Original price €320,00Original price€320,00€320,00 - €320,00Current price €320,00 -
Original price €270,00 - Original price €270,00Original price€270,00€270,00 - €270,00Current price €270,00Paraboot Scarpe Da Barca Uomo Barth/Marine In Camoscio Miele
Paraboot• Scarpa da barca Paraboot Uomo, realizzate a mano • Tomaia in vera pelle scamosciata color miele • Modello Barh/Marine iconico e senza tempo • Cla...
View full detailsOriginal price €270,00 - Original price €270,00Original price€270,00€270,00 - €270,00Current price €270,00 -
Original price €270,00 - Original price €270,00Original price€270,00€270,00 - €270,00Current price €270,00Scarpe Da Barca Paraboot Barth Marine Da Uomo Camoscio Sabbia
Paraboot• Scarpe da barca Paraboot da uomo modello iconico Barth/Marine • Realizzato in morbida pelle scamosciata color sabbia • Lavorazione artigianale co...
View full detailsOriginal price €270,00 - Original price €270,00Original price€270,00€270,00 - €270,00Current price €270,00 -
Original price €450,00 - Original price €450,00Original price€450,00€450,00 - €450,00Current price €450,00Sneakers Hogan H714 Donna Eleganti In Pelle Scamosciata Beige
Hogan• Sneakers Hogan H714 da donna contemporanee• Tomaia in pelle scamosciata beige • Inserti in pelle bianca liscia a contrasto• Iconica H laterale to...
View full detailsOriginal price €450,00 - Original price €450,00Original price€450,00€450,00 - €450,00Current price €450,00 -
Original price €470,00 - Original price €470,00Original price€470,00€470,00 - €470,00Current price €470,00Sneakers Hogan H-Stripes Donna In Suede Beige Design Bilanciato
Hogan• Sneakers Hogan H-Stripes da donna • Suola extralight con righe verticali • Tomaia in pelle scamosciata beige • Iconica H laterale estesa su tutto...
View full detailsOriginal price €470,00 - Original price €470,00Original price€470,00€470,00 - €470,00Current price €470,00 -
Original price €430,00 - Original price €430,00Original price€430,00€430,00 - €430,00Current price €430,00Sneakers Hogan H-Stripes Donna Avorio Beige Suola Extralight
Hogan• Sneakers donna Hogan H-Stripes sportive e versatili • Tomaia in pelle color avorio • H laterale estesa in pelle scamosciata beige • Talloncino in...
View full detailsOriginal price €430,00 - Original price €430,00Original price€430,00€430,00 - €430,00Current price €430,00 -
Original price €390,00 - Original price €390,00Original price€390,00€390,00 - €390,00Current price €390,00Sneakers Hogan Crosswind H705 Donna Bianco Con Logo Glitterato
Hogan• Sneakers Hogan Crosswind H705 da donna • Design chunky e tomaia dall’attitudine rilassata • Tomaia in pelle liscia con inserti in camoscio • Dett...
View full detailsOriginal price €390,00 - Original price €390,00Original price€390,00€390,00 - €390,00Current price €390,00 -
Original price €390,00 - Original price €390,00Original price€390,00€390,00 - €390,00Current price €390,00Sneakers Hogan Crosswind Donna H705 Beige Soletta Memory Foam
Hogan• Sneaker Hogan Crosswind da donna • Ispirate allo stile skating • Design chunky con suola importante • Tomaia in nappa color crema e dettagli in p...
View full detailsOriginal price €390,00 - Original price €390,00Original price€390,00€390,00 - €390,00Current price €390,00 -
Original price €430,00 - Original price €430,00Original price€430,00€430,00 - €430,00Current price €430,00Sneakers Hogan Interactive Donna Design Rivisto In Pelle Avorio
Hogan• Sneaker Hogan Interactive donna • Design elegante e contemporaneo • Pelle scamosciata avorio con inserti in nappa • H laterale in pelle tono su t...
View full detailsOriginal price €430,00 - Original price €430,00Original price€430,00€430,00 - €430,00Current price €430,00 -
Original price €350,00 - Original price €350,00Original price€350,00€350,00 - €350,00Current price €350,00Sneakers Hogan Cool Donna Suede Viola Glicine Logo Arancione
Hogan• Sneaker donna Hogan Cool • Design rétro rivisitato in chiave contemporanea • Tomaia in pelle scamosciata color viola glicine • H laterale dentell...
View full detailsOriginal price €350,00 - Original price €350,00Original price€350,00€350,00 - €350,00Current price €350,00 -
Original price €225,00 - Original price €225,00Original price€225,00€225,00 - €225,00Current price €225,00Sandali Donna Kurt Geiger Kensington Platform Heel Multicolor
Kurt Geiger• Sandalo Kurt Geiger da donna scenografico • Modello Kensington Platform Heel • Tessuto effetto vetrata ricoperta da cristalli scintillanti • Moti...
View full detailsOriginal price €225,00 - Original price €225,00Original price€225,00€225,00 - €225,00Current price €225,00 -
Original price €195,00 - Original price €195,00Original price€195,00€195,00 - €195,00Current price €195,00Sabot Nero Kurt Geiger Donna London Strass Point Fascia Frontale
Kurt Geiger• Sabot da donna dal carattere elegante • Strass Point Mule firmato Kurt Geiger London • Pelle verniciata nera, lucida e raffinata • Punta affusola...
View full detailsOriginal price €195,00 - Original price €195,00Original price€195,00€195,00 - €195,00Current price €195,00 -
Original price €189,00 - Original price €189,00Original price€189,00€189,00 - €189,00Current price €189,00Sandali Kurt Geiger Crystal Strap 90 Donna Nero Serate Speciali
Kurt Geiger• Sandalo da donna Kurt Geiger Crystal Strap 90 • Ideale per look serali e occasioni speciali • Pelle verniciata nera lucida e profonda • Fascia f...
View full detailsOriginal price €189,00 - Original price €189,00Original price€189,00€189,00 - €189,00Current price €189,00 -
Original price €189,00 - Original price €189,00Original price€189,00€189,00 - €189,00Current price €189,00Sandali Donna Kurt Geiger Crystal Strap 90 Crema Stile Elegante
Kurt Geiger• Sandalo Kurt Geiger donna crema dal design raffinato • Pelle verniciata color crema con finitura metallizzata • Fascia anteriore impreziosita da ...
View full detailsOriginal price €189,00 - Original price €189,00Original price€189,00€189,00 - €189,00Current price €189,00 -
Original price €295,00 - Original price €295,00Original price€295,00€295,00 - €295,00Current price €295,00Borsa Donna Kurt Geiger Pimlico Nero Lavorazione Trapuntata
Kurt Geiger• Borsa Kurt Geiger Pimlico a spalla • Pelle nera morbida dalla grana naturale • Lavorazione trapuntata con cuciture a vista • Chiusura frontale i...
View full detailsOriginal price €295,00 - Original price €295,00Original price€295,00€295,00 - €295,00Current price €295,00 -
Original price €295,00 - Original price €295,00Original price€295,00€295,00 - €295,00Current price €295,00Borsa Kurt Geiger Pimlico Donna Pelle Marrone Dal Design Deciso
Kurt Geiger• Borsa Kurt Geiger a spalla dal design sofisticato • Pelle marrone morbida con grana evidente • Chiusura frontale caratterizzata da una placca in ...
View full detailsOriginal price €295,00 - Original price €295,00Original price€295,00€295,00 - €295,00Current price €295,00 -
Original price €259,00 - Original price €259,00Original price€259,00€259,00 - €259,00Current price €259,00Borsa Da Donna Kurt Geiger Kensington Medium Fabric Multicolor
Kurt Geiger• Borsa Kurt Geiger donna medium fabric Kensington • Superficie in tessuto con motivo a rombi multicolore • Arricchita da applicazioni di cristalli...
View full detailsOriginal price €259,00 - Original price €259,00Original price€259,00€259,00 - €259,00Current price €259,00 -
Original price €330,00 - Original price €330,00Original price€330,00€330,00 - €330,00Current price €330,00Borsa Donna Kurt Geiger Kensington Multicolor Tracolla Metallo
Kurt Geiger• Borsa a tracolla Kurt Geiger donna modello Kensington • Design a righe diagonali multicolor con finitura metallizzata • Pelle di qualità con inse...
View full detailsOriginal price €330,00 - Original price €330,00Original price€330,00€330,00 - €330,00Current price €330,00 -
Original price €390,00 - Original price €390,00Original price€390,00€390,00 - €390,00Current price €390,00Sneakers Hogan H580 Uomo In Pelle Avorio Design Urban Pulito
Hogan• Sneakers Hogan H580 da uomo • Modello con volumi morbidi e ben calibrati • Tomaia in pelle nei toni marrone e avorio • H laterale allungata che s...
View full detailsOriginal price €390,00 - Original price €390,00Original price€390,00€390,00 - €390,00Current price €390,00 -
Original price €420,00 - Original price €420,00Original price€420,00€420,00 - €420,00Current price €420,00Sneakers Hogan 86er Uomo Suede Blu Navy Con Suola Extralight
Hogan• Sneaker Hogan 86er da uomo ispirate allo stile del marchio • Modello dal sapore heritage • Tomaia in pelle scamosciata blu • H laterale applicata...
View full detailsOriginal price €420,00 - Original price €420,00Original price€420,00€420,00 - €420,00Current price €420,00 -
Original price €450,00 - Original price €450,00Original price€450,00€450,00 - €450,00Current price €450,00Sneakers Hogan Hyperlight Uomo Bianco Dalla Vocazione Urbana
Hogan• Sneakers Hogan Hyperlight da uomo • Linee dinamiche ispirate al mondo running • Tomaia in pelle liscia bianca • H laterale obliqua color blu • Vo...
View full detailsOriginal price €450,00 - Original price €450,00Original price€450,00€450,00 - €450,00Current price €450,00 -
Original price €450,00 - Original price €450,00Original price€450,00€450,00 - €450,00Current price €450,00Sneakers Hogan Hyperlight Uomo In Pelle Scamosciata Cammello
Hogan• Sneakers Hogan Hyperlight da uomo• Linee jogging e dettagli contemporanei• Tomaia in pelle scamosciata cammello con inserti in tessuto tramato• I...
View full detailsOriginal price €450,00 - Original price €450,00Original price€450,00€450,00 - €450,00Current price €450,00 -
Original price €430,00 - Original price €430,00Original price€430,00€430,00 - €430,00Current price €430,00Sneakers Hogan H-Stripes Uomo Grigio Avorio Beige Con H Iconica
Hogan• Sneakers Hogan H-Stripes da uomo grige avorio beige • Suola extralight con righe verticali • Tomaia in pelle con inserti in pelle scamosciata • I...
View full detailsOriginal price €430,00 - Original price €430,00Original price€430,00€430,00 - €430,00Current price €430,00 -
Original price €350,00 - Original price €350,00Original price€350,00€350,00 - €350,00Current price €350,00Sneakers Hogan Cool Retrò Uomo Bianco Soletta In Memory Foam
Hogan• Sneakers Hogan Cool da uomo • Reinterpretazione del modello H327 • Tomaia in pelle liscia bianca • Punta in pelle scamosciata grigia • Iconica H ...
View full detailsOriginal price €350,00 - Original price €350,00Original price€350,00€350,00 - €350,00Current price €350,00 -
Original price €350,00 - Original price €350,00Original price€350,00€350,00 - €350,00Current price €350,00Sneakers Hogan Cool Uomo Bianco Look Contemporaneo Raffinato
Hogan• Sneakers Hogan Cool uomo dalle linee contemporanee • Reinterpretazione dello storico modello H327 • Tomaia in pelle liscia bianca • Inserti in p...
View full detailsOriginal price €350,00 - Original price €350,00Original price€350,00€350,00 - €350,00Current price €350,00 -
Original price €625,00 - Original price €625,00Original price€625,00€625,00 - €625,00Current price €625,00Borsa Hogan Donna H01X Pelle Di Qualità Martellata Color Cuoio
Hogan• Borsa da donna Hogan H01X, perfetta per un uso quotidiano• Pelle martellata color cuoio che avvolge tutta la borsa• Chiusura con "H" tono su tono...
View full detailsOriginal price €625,00 - Original price €625,00Original price€625,00€625,00 - €625,00Current price €625,00 -
Original price €395,00 - Original price €395,00Original price€395,00€395,00 - €395,00Current price €395,00Hogan Sneakers Donna H705 Vera Pelle Bianca Con Dettagli Rossi
Hogan• Sneakers Hogan donna modello H705 • Tomaia in morbida pelle bianca con inserti in pelle scamosciata grigia • Tallone e "H" iconica laterale in ro...
View full detailsOriginal price €395,00 - Original price €395,00Original price€395,00€395,00 - €395,00Current price €395,00 -
Original price €425,00 - Original price €425,00Original price€425,00€425,00 - €425,00Current price €425,00Borsa Shopping Hogan Address Piccola In Canvas Marrone Avorio
Hogan• Borsa shopping Hogan Address da donna• Realizzata in canvas effetto lino• Palette marrone e avorio• Logo con indirizzo di via Monte Napoleone in ...
View full detailsOriginal price €425,00 - Original price €425,00Original price€425,00€425,00 - €425,00Current price €425,00 -
Original price €475,00 - Original price €475,00Original price€475,00€475,00 - €475,00Current price €475,00Borsa Shopping Hogan Address Media In Canvas Marrone E Avorio
Hogan• Borsa shopping Hogan Address da donna media• Canvas effetto lino strutturato• Toni marrone e avorio• Logo con indirizzo di via Monte Napoleone in...
View full detailsOriginal price €475,00 - Original price €475,00Original price€475,00€475,00 - €475,00Current price €475,00 -
Original price €475,00 - Original price €475,00Original price€475,00€475,00 - €475,00Current price €475,00Borsa Shopping Hogan Donna Address Media Rafia Marrone Avorio
Hogan• Borsa shopping Hogan Address in versione media• Rafia intrecciata leggera• Palette marrone e avorio facile da abbinare• Scritta Hogan frontale co...
View full detailsOriginal price €475,00 - Original price €475,00Original price€475,00€475,00 - €475,00Current price €475,00 -
Original price €200,00 - Original price €200,00Original price€200,00€200,00 - €200,00Current price €200,00Scarpe Da Barca Timberland Uomo Pelle Marrone Con Suola Vibram
Timberland• Scarpa da barca da Uomo Timberland • Vera pelle marrone, resistente e di qualità • Laccio classico in cuoio con allacciatura a 360° con tre occhi...
View full detailsOriginal price €200,00 - Original price €200,00Original price€200,00€200,00 - €200,00Current price €200,00 -
Original price €189,00 - Original price €189,00Original price€189,00€189,00 - €189,00Current price €189,00Sneakers Satorisan Uomo Chacrona Verde Con Beige A Contrasto
Satorisan• Sneakers Satorisan Chacrona da uomo • Tessuto verde marino con inserti in vera pelle scamosciata beige • Logo Satorisan nella linguetta e scritt...
View full detailsOriginal price €189,00 - Original price €189,00Original price€189,00€189,00 - €189,00Current price €189,00 -
Original price €160,00 - Original price €160,00Original price€160,00€160,00 - €160,00Current price €160,00Sneakers Uomo Satorisan Stardust Vera Pelle Scamosciata Verde
Satorisan• Sneakers uomo Satorisan modello Stardust• Vera pelle scamosciata verde con inserti in bianco e giallo• Laccio multicolor con laccio bianco classi...
View full detailsOriginal price €160,00 - Original price €160,00Original price€160,00€160,00 - €160,00Current price €160,00 -
Original price €160,00 - Original price €160,00Original price€160,00€160,00 - €160,00Current price €160,00Sneakers Satorisan Uomo Stardust Pelle Scamosciata Gialla Verde
Satorisan• Sneakers uomo Satorisan modello Stardust • Tomaia in pelle scamosciata gialla con dettagli verdi • Laccio multicolor con laccio bianco classico a...
View full detailsOriginal price €160,00 - Original price €160,00Original price€160,00€160,00 - €160,00Current price €160,00 -
Original price €189,00 - Original price €189,00Original price€189,00€189,00 - €189,00Current price €189,00Satorisan Sneakers Uomo Chacrona Pelle Scamosciata Beige E Verde
Satorisan• Sneakers Satorisan uomo modello Chacrona • Tomaia in vera pelle scamosciata beige e verde con dettagli in tessuto • Logo "SATORISAN" nella lingue...
View full detailsOriginal price €189,00 - Original price €189,00Original price€189,00€189,00 - €189,00Current price €189,00 -
Original price €199,00 - Original price €199,00Original price€199,00€199,00 - €199,00Current price €199,00Satorisan Sneakers Uomo Chacrona Pelle Beige Dettaglio Giallo
Satorisan• Sneakers uomo Satorisan modello Chacrona• Tomaia in vera pelle beige con grigio a contrasto• Dettaglio giallo nel tallone con pelle scamosciata v...
View full detailsOriginal price €199,00 - Original price €199,00Original price€199,00€199,00 - €199,00Current price €199,00 -
Original price €189,00 - Original price €189,00Original price€189,00€189,00 - €189,00Current price €189,00Sneakers Satorisan Da Donna Chacrona Multicolor Ultra Leggero
Satorisan• Sneakers da donna Satorisan modello Chacrona • Tomaia multicolor con pelle, pelle scamosciata e tessuto • Suola in gomma beige sagomata • Fussbe...
View full detailsOriginal price €189,00 - Original price €189,00Original price€189,00€189,00 - €189,00Current price €189,00 -
Original price €325,00 - Original price €325,00Original price€325,00€325,00 - €325,00Current price €325,00Michael Kors Donna In Pelle Martellata Grigia modello TRIBECA
Michael Kors• Borsa Michael Kors modello Tribeca • Dotata di tracolla aggiuntiva, per un uso più pratico • Pelle martellata grigia, colore elegante e raffinat...
View full detailsOriginal price €325,00 - Original price €325,00Original price€325,00€325,00 - €325,00Current price €325,00
Footwear - Men's and Women's Collection - The latest trends!
Let's explore some key milestones in the history of shoes!
It is challenging to pinpoint exactly when footwear emerged in human history.
Initially created with perishable materials such as animal fur or wood, it had the task of protecting the foot and there are no historical finds that document the first "models".
Fashion related to footwear developed significantly with the advent of the modern age in the 16th century through the spread of some graphic representations that recalled the style of known cultures.
This phenomenon was strengthened during the 19th century thanks to discoveries from past eras and so fashion began to draw inspiration from such artefacts.
In this period sciences such as anthropology, psychology and sociology begin to conduct research in this sector, studying fashion. It is in the 20th century that footwear acquires an influence and a position of great importance in fashion and at the beginning of the century the inspiration of the liberty style takes hold, characterized by romantic and pure elements, with elongated tips and footwear takes the form of ankle boots and décolleté.
In the years preceding the First World War, the fashion for the "Louis" heel spread, which recalls the eccentric yet refined Rococo style that had developed in France in the 18th century.
In Italy between the two wars, a fashion of its own began to be created that could distinguish itself from the French one and become independent.
Two prominent figures stand out who contributed to giving a strong boost to this project: Lydia De Liguoro and Fortunato Albanese.
The first one had founded a magazine in 1919 dedicated to fashion and costumes. Despite it being a glossy periodical Lydia discouraged the purchase of excessively expensive clothing and footwear, since it was widely believed that, due to the economic crisis, it was not very responsible to buy luxury products.
He had to review his position some time later due to concerns from industrialists who feared that the sector could be further affected.
Fortunato Albanese proposed to the Ministry of Industry a project for the creation of a national institute for fashion.
After the Second World War, France established itself as a leader in the sector thanks to Coco Chanel, who brought about a significant transformation in the concept of femininity and fashion design.
In our country, thanks to the contribution of Ferragamo who introduced the cork wedge shoe, what would later be called "Made in Italy" began to consolidate.
Ferragamo can be considered the starting point for the development of Italian fashion in those years, and cities such as Florence, Milan and Rome compete to become the hub of fashion.
Subsequent innovations came from England, particularly with references to Pop Art. In the 60s, footwear took on a more linear shape, the heels had a wider base and the tips became rounded.
In the following decade, "Made in Italy" became increasingly popular thanks to successful designers such as Gianni Versace, Giorgio Armani and Valentino. The last years of the last century presented a more minimalist and rigorous trend, with black taking on a predominant role. With the advent of the new millennium and globalization, new fashions spread that revolutionized previous history and took on characteristics never seen before.
The most significant transformation in the interpretation of consumer tastes is manifested in the phenomenon of sneakers, which from simple gym shoes become the most sought-after accessories, considered among the coolest of our era. This change involves all generations.
The first sneakers were created around 1850 with the introduction of the first rubber sole.
They are now considered fashion icons to be worn with elegant, more sophisticated clothes and even at work. This success is due to the fact that sport has become an integral part of the daily lifestyle of all individuals. The increasingly strong customization of sneakers, with diversified colors and components, has also contributed to this evolution.
In recent years, sneakers are no longer seen as simple sports shoes, they have acquired a status of great importance, thanks to the impetus given by the luxury sector, as the most prestigious brands have begun to include them in their collections.