What does New Balance have to do with a chicken?

What does New Balance have to do with a chicken? Well, more than you think.

We are in 1906 when the English shoemaker William J. Riley, owner of a shoe arch company, had an epiphany while observing some chickens walking around.

Note that their perfect balance is due to the legs and for this reason he designs insoles with three points of support, significantly improving comfort and stability. For this reason he decided to call the company "New Balance".

We have to wait 30 years to see the birth of the first New Balance shoe and the true success of the brand.

In 1961 the "tracksters" were launched on the market, the first running shoes in history with a corrugated sole, today even exhibited in the San Francisco Museum of Art.

Among the most loved models are the legendary 990 , born in 1982 but always remaining a cornerstone of the brand. The 2002 R which plays on the contrast of the materials used and the 1906, which take its name from the year the brand was founded and the CT302 which combine the traditional profile of tennis models with a trendy sole.