Get ready for Birkenstock season!

Birkenstock is one of the most iconic and recognizable footwear brands in the world, thanks to its casual and comfortable style, but also to its history of success and innovation. The Birkenstock brand was founded in 1774 by the Birkenstock family, initially as a manufacturer of custom-made footwear. Over the years, the brand has become famous for its shoes with anatomical footbeds, which offer exceptional support to the feet and legs.

Birkenstock's success was based on the combination of two factors: the innovative design of the shoes and their quality craftsmanship. The Birkenstock anatomical footbed was developed in the 1930s by the company's founder, Konrad Birkenstock, who studied the anatomy of the foot to create an orthotic that offered adequate support to the feet and legs. Today, Birkenstock is one of the few companies that still use the anatomical footbed in their products.

One of Birkenstock's most famous models is the iconic Arizona sandal, which was first introduced in 1973. This sandal with two adjustable straps has become a classic of the brand, thanks to its comfort and versatility. The Arizona is available in a wide range of colors and materials, including leather, suede and canvas, and has become a must-have for lovers of casual and comfortable style.

Another iconic Birkenstock model is the Boston, a mule with a buckle closure and an anatomical footbed. This shoe was first introduced in the 1970s, and has become a popular choice for those looking for an alternative to sandals. The Boston is available in a wide range of colors and materials, including leather and wool, and can be worn in a variety of settings, from casual to formal.

Despite its iconic designs, Birkenstock has never stopped innovating. The brand has launched several collaborations with designers and artists, including Rick Owens, Valentino and streetwear brand Supreme. Additionally, Birkenstock recently introduced a line of footwear made from EVA material, a lightweight and durable material that offers an alternative to traditional shoe materials.

Birkenstock has also proven to be a socially responsible company, committed to a number of environmental and community initiatives. For example, the brand has launched a line of sandals made from sustainable materials, such as cork and natural rubber, and has also started a recovery program for old shoes, which are transformed into new products.

Ultimately, Birkenstock is a brand that has managed to maintain its status as a fashion icon for over 200 years!