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  • Original price €139,00 - Original price €139,00
    Original price
    €139,00
    €139,00 - €139,00
    Current price €139,00

    New Balance 878 Women's Suede Mesh Cushioned Grey Sneakers

    New Balance

    • New Balance women's sneaker model CM878MT1 • Bi-material upper in mesh and suede • Round toe and lace-up closure • EVA midsole with ABZORB te...

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    Original price €139,00 - Original price €139,00
    Original price
    €139,00
    €139,00 - €139,00
    Current price €139,00
  • Original price €169,00 - Original price €169,00
    Original price
    €169,00
    €169,00 - €169,00
    Current price €169,00

    New Balance Women's Fresh Foam X Hierro V9 Trail Running Sneakers

    New Balance

    • New Balance desert clay trail running shoes • Technical mesh upper and camouflage print give a bold look • Fresh Foam X midsole • Vibram® Meg...

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    Original price €169,00 - Original price €169,00
    Original price
    €169,00
    €169,00 - €169,00
    Current price €169,00
  • Original price €195,00 - Original price €195,00
    Original price €195,00
    €195,00
    €195,00 - €195,00
    Current price €195,00

    Asics Women's Gel-Kinetic Fluent White Sneakers, Very Practical

    Asics

    • Asics women's sneakers GEL-KINETIC FLUENT model • White fabric upper with brown details on the heel and sole • Thanks to TRUSSTIC technology the...

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    Original price €195,00 - Original price €195,00
    Original price €195,00
    €195,00
    €195,00 - €195,00
    Current price €195,00
  • Original price €229,00 - Original price €229,00
    Original price
    €229,00
    €229,00 - €229,00
    Current price €229,00

    Flower Mountain Yamabushi Suede Nylon Light Gray Men's Sneakers

    Flower Mountain

    • Flower Mountain Yamabushi men's sneakers in light gray suede and nylon • Upper with multi-thickness rope weave with a net effect • Leather lin...

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    Original price €229,00 - Original price €229,00
    Original price
    €229,00
    €229,00 - €229,00
    Current price €229,00
  • Original price €239,00 - Original price €239,00
    Original price
    €239,00
    €239,00 - €239,00
    Current price €239,00

    Flower Mountain Women's Suede Ecofur Sneakers Animalier Print

    Flower Mountain

    • Flower Mountain sneaker in animal print ecofur suede • Anthracite light brown suede • Details in eco shearling with teddy effect • Interior l...

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    Original price €239,00 - Original price €239,00
    Original price
    €239,00
    €239,00 - €239,00
    Current price €239,00
  • Original price €245,00 - Original price €245,00
    Original price
    €245,00
    €245,00 - €245,00
    Current price €245,00

    Flower Mountain Women's Sneakers Kotetsu Suede Teddy Taupe Grey

    Flower Mountain

    • Flower Mountain teddy effect sneakers in taupe grey • Suede inserts and animalier details • Trekking style lacing with blue laces • Leather i...

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    Original price €245,00 - Original price €245,00
    Original price
    €245,00
    €245,00 - €245,00
    Current price €245,00
  • Original price €95,00 - Original price €95,00
    Original price
    €95,00
    €95,00 - €95,00
    Current price €95,00

    Timberland Kids Courma Mid Leather Side Zip Boots Wheat

    Timberland

    • Timberland Courma Kid Mid Boot for Children • Premium Leather Timberland® leather • Classic wheat color with lace-up closure • Side zip for e...

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    Original price €95,00 - Original price €95,00
    Original price
    €95,00
    €95,00 - €95,00
    Current price €95,00
  • Sale Sale
    Original price €390,00
    Original price €390,00 - Original price €390,00
    Original price €390,00
    Current price €312,00
    €312,00 - €312,00
    Current price €312,00

    Pinko Triplet Women's Bag in Brown Leather with Antique Iconic Logo

    Pinko

    • Pinko triplet shoulder bag • Made of smooth textured leather • Warm antique brown color • Soft trapezoid structure with triple compartment •...

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    Original price €390,00
    Original price €390,00 - Original price €390,00
    Original price €390,00
    Current price €312,00
    €312,00 - €312,00
    Current price €312,00
    Sale Sale
  • Original price €350,00 - Original price €350,00
    Original price
    €350,00
    €350,00 - €350,00
    Current price €350,00

    Pinko Love One Classic Women's Quilted Leather Bag Chocolate

    Pinko

    • Pinko Love One Classic shoulder bag • Quilted tassel with chevron motif • Antique chocolate color with gold metal details • Closure with flap...

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    Original price €350,00 - Original price €350,00
    Original price
    €350,00
    €350,00 - €350,00
    Current price €350,00
  • Original price €295,00 - Original price €295,00
    Original price
    €295,00
    €295,00 - €295,00
    Current price €295,00

    Pinko Women's Love One Classic Iconic Chocolate Antique Bag

    Pinko

    • Pinko Love One Classic bag in smooth leather • Elegant and versatile antique chocolate color • Closure with flap and magnetic button • Love B...

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    Original price €295,00 - Original price €295,00
    Original price
    €295,00
    €295,00 - €295,00
    Current price €295,00
  • Original price €390,00 - Original price €390,00
    Original price €390,00
    €390,00
    €390,00 - €390,00
    Current price €390,00

    Pinko Love Puff Classic Women's Bag Brown with Love Birds Buckle

    Pinko

    • Pinko Love Puff bag in soft nappa leather • Oblique quilting • Love Birds Diamond Cut gold metal buckle closure • Gold chain shoulder strap w...

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    Original price €390,00 - Original price €390,00
    Original price €390,00
    €390,00
    €390,00 - €390,00
    Current price €390,00
  • Original price €295,00 - Original price €295,00
    Original price
    €295,00
    €295,00 - €295,00
    Current price €295,00

    Pinko Love One Classic Women's Bag Iconic Style Logo Silver

    Pinko

    • PINKO Love One Classic shoulder bag • Made of silk-effect leather • Front flap in leather and applied studs • PINKO logo and Love Birds Diamo...

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    Original price €295,00 - Original price €295,00
    Original price
    €295,00
    €295,00 - €295,00
    Current price €295,00
  • Original price €295,00 - Original price €295,00
    Original price
    €295,00
    €295,00 - €295,00
    Current price €295,00

    Pinko Women's Love One Classic Black Bag with Iconic Gold Logo

    Pinko

    • Pinko Love One Classic shoulder bag • Made of leather with a silk-effect finish • Smooth and sophisticated texture • Front flap in leather an...

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    Original price €295,00 - Original price €295,00
    Original price
    €295,00
    €295,00 - €295,00
    Current price €295,00
  • Original price €240,00 - Original price €240,00
    Original price
    €240,00
    €240,00 - €240,00
    Current price €240,00

    Timberland Men's Brown Leather Boots TB127097214 Waterproof

    Timberland

    • Timberland men's iconic ankle boot • Waterproof upper in genuine brown leather with classic tone-on-tone side logo • Padded collar that ensure...

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    Original price €240,00 - Original price €240,00
    Original price
    €240,00
    €240,00 - €240,00
    Current price €240,00
  • Original price €110,00 - Original price €110,00
    Original price
    €110,00
    €110,00 - €110,00
    Current price €110,00

    New Balance 1000 Junior Indigo Cushioning Sneakers ABZORB

    New Balance

    • New Balance PV1000PK Children's Sneakers • Technical mesh upper and synthetic linings • Closure with elastic laces that are easy to put on • ...

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    Original price €110,00 - Original price €110,00
    Original price
    €110,00
    €110,00 - €110,00
    Current price €110,00
  • Original price €110,00 - Original price €110,00
    Original price
    €110,00
    €110,00 - €110,00
    Current price €110,00

    New Balance 9060 Infant Pink Sneakers With Elastics And ABZORB Sole

    New Balance

    • New Balance children's sneakers model IV9060EP • Upper in technical materials with stabilizing bars • Midsole with ABZORB and SBS cushioning ...

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    Original price €110,00 - Original price €110,00
    Original price
    €110,00
    €110,00 - €110,00
    Current price €110,00
  • Original price €129,00 - Original price €129,00
    Original price
    €129,00
    €129,00 - €129,00
    Current price €129,00

    New Balance PC9060EP Junior Pink Cushioned Sneakers ABZORB

    New Balance

    • New Balance children's model PC9060EP • Upper in mesh and synthetic materials • Wavy lines and wide proportions • Sculpted midsole with dual ...

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    Original price €129,00 - Original price €129,00
    Original price
    €129,00
    €129,00 - €129,00
    Current price €129,00
  • Original price €135,00 - Original price €135,00
    Original price
    €135,00
    €135,00 - €135,00
    Current price €135,00

    Kurt Geiger Women's Eagle Nappa Matelassé Zip Around Wallet

    Kurt Geiger

    • Kurt Geiger wallet with a rectangular silhouette • Soft quilted leather with a matelassé effect • Metallic logo with iconic eagle head on the ...

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    Original price €135,00 - Original price €135,00
    Original price
    €135,00
    €135,00 - €135,00
    Current price €135,00
  • Original price €135,00 - Original price €135,00
    Original price
    €135,00
    €135,00 - €135,00
    Current price €135,00

    Kurt Geiger Zip Around Wallet in Red Quilted Leather

    Kurt Geiger

    • Kurt Geiger Zip Around Eagle Wallet • Soft red leather with quilted matelassé effect • Gold metal eagle head logo • Full zip closure with gol...

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    Original price €135,00 - Original price €135,00
    Original price
    €135,00
    €135,00 - €135,00
    Current price €135,00
  • Original price €215,00 - Original price €215,00
    Original price
    €215,00
    €215,00 - €215,00
    Current price €215,00

    Kurt Geiger Mini Kensington Women's Red Chain Shoulder Bag

    Kurt Geiger

    • Kurt Geiger Mini Kensington women's with glossy finish • Red patent leather with chevron pattern and stitched weave • Front flap with hidden m...

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    Original price €215,00 - Original price €215,00
    Original price
    €215,00
    €215,00 - €215,00
    Current price €215,00
  • Original price €120,00 - Original price €120,00
    Original price
    €120,00
    €120,00 - €120,00
    Current price €120,00

    New Balance 740 Women's Sneakers White Silver Blue Bold Style

    New Balance

    • New Balance U740WN2 women's sneaker • Breathable mesh upper with synthetic inserts • Silver and navy blue details • Midsole with ABZORB techn...

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    Original price €120,00 - Original price €120,00
    Original price
    €120,00
    €120,00 - €120,00
    Current price €120,00
  • Original price €130,00 - Original price €130,00
    Original price
    €130,00
    €130,00 - €130,00
    Current price €130,00

    New Balance 740 Women's Sneakers Suede Mesh Beige ABZORB Sole

    New Balance

    • New Balance U740IN2 women's sneaker • Mesh upper with Incense-colored suede overlays • Midsole with ABZORB technology • Front fastening • Hi...

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    Original price €130,00 - Original price €130,00
    Original price
    €130,00
    €130,00 - €130,00
    Current price €130,00
  • Original price €130,00 - Original price €130,00
    Original price
    €130,00
    €130,00 - €130,00
    Current price €130,00

    New Balance 530 Women's Sneakers Silver Metallic Black Iconic

    New Balance

    • New Balance U530ESA sneaker • Breathable mesh upper and synthetic inserts • Silver metallic profiles and black details • Sinuous lines and te...

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    Original price €130,00 - Original price €130,00
    Original price
    €130,00
    €130,00 - €130,00
    Current price €130,00
  • Original price €170,00 - Original price €170,00
    Original price
    €170,00
    €170,00 - €170,00
    Current price €170,00

    New Balance M1000C Men's Sneakers Brown Stability Web Support

    New Balance

    • New Balance M1000C men's sneaker • Upper with overlapping panels in technical mesh and synthetic • The inverted construction creates depth and...

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    Original price €170,00 - Original price €170,00
    Original price
    €170,00
    €170,00 - €170,00
    Current price €170,00
  • Original price €170,00 - Original price €170,00
    Original price
    €170,00
    €170,00 - €170,00
    Current price €170,00

    New Balance M1000C Women's Mushroom Cushioned Sneakers ABZORB

    New Balance

    • New Balance Women's M1000C sneaker in mushroom brown mesh • Women's re-edition of a running icon launched in 1999 • Retro-futuristic design wi...

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    Original price €170,00 - Original price €170,00
    Original price
    €170,00
    €170,00 - €170,00
    Current price €170,00
  • Original price €130,00 - Original price €130,00
    Original price
    €130,00
    €130,00 - €130,00
    Current price €130,00

    New Balance 327 Women's Sneakers Moonbeam Burgundy Suede Nylon

    New Balance

    • New Balance WS327KA women's sneakers • Upper in suede, nylon and synthetic materials • Lightweight, shock-absorbing EVA flared midsole • Trai...

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    Original price €130,00 - Original price €130,00
    Original price
    €130,00
    €130,00 - €130,00
    Current price €130,00
  • Original price €130,00 - Original price €130,00
    Original price
    €130,00
    €130,00 - €130,00
    Current price €130,00

    New Balance 327 Women's Trail Suede Leather Sneakers White Black

    New Balance

    • New Balance WS327GD women's sneakers • Upper in white suede and technical nylon with black details • Flared EVA foam midsole • Trail-inspired...

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    Original price €130,00 - Original price €130,00
    Original price
    €130,00
    €130,00 - €130,00
    Current price €130,00
  • Original price €160,00 - Original price €160,00
    Original price €160,00
    €179,00
    €179,00 - €179,00
    Current price €179,00

    New Balance 1906R Women's Sneakers Eclipse Pink With N-ERGY Sole

    New Balance

    • New Balance U1906RCU women's sneaker • Breathable mesh upper with leather overlays • Eclipse Pink color with Black Cement inserts • N-ERGY cu...

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    Original price €160,00 - Original price €160,00
    Original price €160,00
    €179,00
    €179,00 - €179,00
    Current price €179,00
  • Original price €329,00 - Original price €329,00
    Original price
    €329,00
    €329,00 - €329,00
    Current price €329,00

    Astorflex Men's Rockflex Genuine Suede Forest Boot

    Astorflex

    • Astorflex men's shoe • Dark green suede ankle boot with beige details • Leather interior • Rubber lug sole with "ST. MORITZ. ROCCIA" writing ...

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    Original price €329,00 - Original price €329,00
    Original price
    €329,00
    €329,00 - €329,00
    Current price €329,00
  • Original price €229,00 - Original price €229,00
    Original price
    €229,00
    €229,00 - €229,00
    Current price €229,00

    Astorflex Men's Brown Suede Ankle Boot Greenflex

    Astorflex

    • Astorflex men's lace-up ankle boot with two eyelets • Upper in genuine brown suede, made in Italy • Elegant and casual model, perfect to wear ...

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    Original price €229,00 - Original price €229,00
    Original price
    €229,00
    €229,00 - €229,00
    Current price €229,00
  • Original price €229,00 - Original price €229,00
    Original price €229,00
    €229,00
    €229,00 - €229,00
    Current price €229,00

    Astorflex Men's Lace-Up Beenflex Brown Suede Leather

    Astorflex

    • Astorflex men's Norwegian style lace-up shoes • Upper in genuine brown suede leather • Timeless iconic classic model • Rounded tip • Full le...

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    Original price €229,00 - Original price €229,00
    Original price €229,00
    €229,00
    €229,00 - €229,00
    Current price €229,00
  • Original price €169,00 - Original price €169,00
    Original price
    €169,00
    €169,00 - €169,00
    Current price €169,00

    Bibi Lou Women's Bordeaux Leather Heeled Moccasins 700Z21VK

    Bibi Lou

    • Bibi Lou heeled moccasin • Burgundy patent leather, refined and chic • Tray with front band • Leather interior • 5.5 cm heel for greater com...

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    Original price €169,00 - Original price €169,00
    Original price
    €169,00
    €169,00 - €169,00
    Current price €169,00
  • Original price €349,00 - Original price €349,00
    Original price
    €349,00
    €349,00 - €349,00
    Current price €349,00

    Pomme D'Or Women's Ankle Boots Black Fine Workmanship Bag

    Pomme D'Or

    • Pomme D'Or women's ankle boot 6230 • Elasticated side inserts and rear leather eyelet • Fully leather lined interior • Leather sole with rubb...

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    Original price €349,00 - Original price €349,00
    Original price
    €349,00
    €349,00 - €349,00
    Current price €349,00
  • Original price €349,00 - Original price €349,00
    Original price
    €349,00
    €349,00 - €349,00
    Current price €349,00

    Pomme D'Or Women's Bordeaux Leather Ankle Boots with Spool Heel

    Pomme D'Or

    • Pomme D'Or 6230 burgundy women's ankle boot • Side elastics and back leather eyelet • Leather lined interior • Leather sole with rubber inser...

    View full details
    Original price €349,00 - Original price €349,00
    Original price
    €349,00
    €349,00 - €349,00
    Current price €349,00
  • Original price €309,00 - Original price €309,00
    Original price
    €309,00
    €309,00 - €309,00
    Current price €309,00

    Pomme D'Or Women's Espresso Fringe Loafers, Bologna Workmanship

    Pomme D'Or

    • Pomme D'Or women's fringed loafer • Refined and versatile espresso-colored nappa • Bag processing • Ultra-flexible leather sole with rubber i...

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    Original price €309,00 - Original price €309,00
    Original price
    €309,00
    €309,00 - €309,00
    Current price €309,00
  • Original price €269,00 - Original price €269,00
    Original price
    €269,00
    €269,00 - €269,00
    Current price €269,00

    Copenhagen Women's CPH500 Ankle Boots in Brown Oiled Nubuck

    Copenhagen Studios

    • Copenhagen women's mid-height ankle boot • Very refined brown oiled nubuck leather upper • Rubber sole that makes the boot practical and suita...

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    Original price €269,00 - Original price €269,00
    Original price
    €269,00
    €269,00 - €269,00
    Current price €269,00
  • Original price €249,00 - Original price €249,00
    Original price
    €249,00
    €249,00 - €249,00
    Current price €249,00

    Copenhagen Women's Lace-Up CPH446 Genuine Leather Brown Croco

    Copenhagen Studios

    • Copenhagen Studios women's lace-up • Brown croco-style leather upper, unique and special • Norwegian model with 2 holes • Full leather interi...

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    Original price €249,00 - Original price €249,00
    Original price
    €249,00
    €249,00 - €249,00
    Current price €249,00
  • Original price €195,00 - Original price €195,00
    Original price
    €195,00
    €195,00 - €195,00
    Current price €195,00

    Love Moschino Women's Black Minimal Bag with Iconic Front Logo

    Love Moschino

    • Love Moschino bag in black eco-leather • Gold metal brand logo on the flap • Compact and linear design • Adjustable eco-leather shoulder stra...

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    Original price €195,00 - Original price €195,00
    Original price
    €195,00
    €195,00 - €195,00
    Current price €195,00
  • Original price €219,00 - Original price €219,00
    Original price €219,00
    €219,00
    €219,00 - €219,00
    Current price €219,00

    Love Moschino Women's Black Essential Bag with Logo on Flap

    Love Moschino

    • Love Moschino bag in black eco-leather • Flap with Love Moschino logo in gold metal • Combined shoulder strap: gold chain with eco-leather ins...

    View full details
    Original price €219,00 - Original price €219,00
    Original price €219,00
    €219,00
    €219,00 - €219,00
    Current price €219,00
  • Original price €209,00 - Original price €209,00
    Original price €209,00
    €209,00
    €209,00 - €209,00
    Current price €209,00

    Love Moschino Women's Sand Embossed Bag with Adjustable Shoulder Strap

    Love Moschino

    • Love Moschino bag in soft embossed sand material • Central gold monogram on the flap with logo underneath • Open structure at the top with mag...

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    Original price €209,00 - Original price €209,00
    Original price €209,00
    €209,00
    €209,00 - €209,00
    Current price €209,00
  • Original price €225,00 - Original price €225,00
    Original price €225,00
    €225,00
    €225,00 - €225,00
    Current price €225,00

    Love Moschino Women's Black Bag with Gold Shoulder Strap and Bold Style

    Love Moschino

    • Love Moschino bag in black eco-leather • Quilted embossing effect • Front flap decorated with gold monogram • Shoulder strap with gold chain ...

    View full details
    Original price €225,00 - Original price €225,00
    Original price €225,00
    €225,00
    €225,00 - €225,00
    Current price €225,00
  • Original price €225,00 - Original price €225,00
    Original price €225,00
    €225,00
    €225,00 - €225,00
    Current price €225,00

    Love Moschino Women's Chocolate Monogram and Gold Logo Bag

    Love Moschino

    • Love Moschino bag in PU with embossing effect • Chocolate color • Flap decorated with golden monogram • Removable gold chain shoulder strap ...

    View full details
    Original price €225,00 - Original price €225,00
    Original price €225,00
    €225,00
    €225,00 - €225,00
    Current price €225,00
  • Original price €199,00 - Original price €199,00
    Original price €199,00
    €199,00
    €199,00 - €199,00
    Current price €199,00

    Love Moschino Women's Sand Velour Bag with Gold Monogram

    Love Moschino

    • Love Moschino bag in sand PU velour • Iconic triangle workmanship • Front flap embellished with gold metal monogram • Adjustable and removabl...

    View full details
    Original price €199,00 - Original price €199,00
    Original price €199,00
    €199,00
    €199,00 - €199,00
    Current price €199,00
  • Original price €179,00 - Original price €179,00
    Original price €179,00
    €179,00
    €179,00 - €179,00
    Current price €179,00

    Love Moschino Women's Chocolate Faux Leather Bag with Removable Shoulder Strap

    Love Moschino

    • Love Moschino bag in soft PU with embossing effect • Elegant chocolate brown with gold monogrammed flap • Triangle processing • Removable gol...

    View full details
    Original price €179,00 - Original price €179,00
    Original price €179,00
    €179,00
    €179,00 - €179,00
    Current price €179,00
  • Original price €199,00 - Original price €199,00
    Original price €199,00
    €199,00
    €199,00 - €199,00
    Current price €199,00

    Love Moschino Women's Sand Bag with Logo and Adjustable Shoulder Strap

    Love Moschino

    • Love Moschino bag in refined sand velour fabric • Front flap with iconic gold monogram • Triangle processing • Adjustable and removable shoul...

    View full details
    Original price €199,00 - Original price €199,00
    Original price €199,00
    €199,00
    €199,00 - €199,00
    Current price €199,00
  • Original price €259,00 - Original price €259,00
    Original price
    €259,00
    €259,00 - €259,00
    Current price €259,00

    Matteo Pitti Women's Ankle Boots 2912 Black With Adjustable Strap

    Matteo Pitti

    • Matteo Pitti ankle boot • Upper entirely in black leather embellished with a side buckle • Very wide 5cm heel, also suitable for everyday use ...

    View full details
    Original price €259,00 - Original price €259,00
    Original price
    €259,00
    €259,00 - €259,00
    Current price €259,00
  • Original price €219,00 - Original price €219,00
    Original price
    €219,00
    €219,00 - €219,00
    Current price €219,00

    Matteo Pitti Women's Ankle Boots 2519 Black With Spool Heel

    Matteo Pitti

    • Matteo Pitti women's ankle boot • Very high quality black patent leather upper • Side zipper • Pointed silhouette • 7cm spool heel • Leather int...

    View full details
    Original price €219,00 - Original price €219,00
    Original price
    €219,00
    €219,00 - €219,00
    Current price €219,00
  • Original price €189,00 - Original price €189,00
    Original price €189,00
    €189,00
    €189,00 - €189,00
    Current price €189,00

    Matteo Pitti Women's Texans 3621 Black Genuine Shiny Leather With Zip

    Matteo Pitti

    • Matteo Pitti Texan in black shiny leather with visible stitching • Elegant and classy pointed silhouette • Side zip • Very wide 9cm heel • Rubbe...

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    Original price €189,00 - Original price €189,00
    Original price €189,00
    €189,00
    €189,00 - €189,00
    Current price €189,00

Footwear - Men's and Women's Collection - The latest trends!

Let's explore some key milestones in the history of shoes!

It is challenging to pinpoint exactly when footwear emerged in human history.

Initially created with perishable materials such as animal fur or wood, it had the task of protecting the foot and there are no historical finds that document the first "models".

Fashion related to footwear developed significantly with the advent of the modern age in the 16th century through the spread of some graphic representations that recalled the style of known cultures.

This phenomenon was strengthened during the 19th century thanks to discoveries from past eras and so fashion began to draw inspiration from such artefacts.

In this period sciences such as anthropology, psychology and sociology begin to conduct research in this sector, studying fashion. It is in the 20th century that footwear acquires an influence and a position of great importance in fashion and at the beginning of the century the inspiration of the liberty style takes hold, characterized by romantic and pure elements, with elongated tips and footwear takes the form of ankle boots and décolleté.

In the years preceding the First World War, the fashion for the "Louis" heel spread, which recalls the eccentric yet refined Rococo style that had developed in France in the 18th century.

In Italy between the two wars, a fashion of its own began to be created that could distinguish itself from the French one and become independent.

Two prominent figures stand out who contributed to giving a strong boost to this project: Lydia De Liguoro and Fortunato Albanese.

The first one had founded a magazine in 1919 dedicated to fashion and costumes. Despite it being a glossy periodical Lydia discouraged the purchase of excessively expensive clothing and footwear, since it was widely believed that, due to the economic crisis, it was not very responsible to buy luxury products.

He had to review his position some time later due to concerns from industrialists who feared that the sector could be further affected.

Fortunato Albanese proposed to the Ministry of Industry a project for the creation of a national institute for fashion.

After the Second World War, France established itself as a leader in the sector thanks to Coco Chanel, who brought about a significant transformation in the concept of femininity and fashion design.

In our country, thanks to the contribution of Ferragamo who introduced the cork wedge shoe, what would later be called "Made in Italy" began to consolidate.

Ferragamo can be considered the starting point for the development of Italian fashion in those years, and cities such as Florence, Milan and Rome compete to become the hub of fashion.

Subsequent innovations came from England, particularly with references to Pop Art. In the 60s, footwear took on a more linear shape, the heels had a wider base and the tips became rounded.

In the following decade, "Made in Italy" became increasingly popular thanks to successful designers such as Gianni Versace, Giorgio Armani and Valentino. The last years of the last century presented a more minimalist and rigorous trend, with black taking on a predominant role. With the advent of the new millennium and globalization, new fashions spread that revolutionized previous history and took on characteristics never seen before.

The most significant transformation in the interpretation of consumer tastes is manifested in the phenomenon of sneakers, which from simple gym shoes become the most sought-after accessories, considered among the coolest of our era. This change involves all generations.

The first sneakers were created around 1850 with the introduction of the first rubber sole.

They are now considered fashion icons to be worn with elegant, more sophisticated clothes and even at work. This success is due to the fact that sport has become an integral part of the daily lifestyle of all individuals. The increasingly strong customization of sneakers, with diversified colors and components, has also contributed to this evolution.

In recent years, sneakers are no longer seen as simple sports shoes, they have acquired a status of great importance, thanks to the impetus given by the luxury sector, as the most prestigious brands have begun to include them in their collections.