Footwear Collection
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Original price €110,00 - Original price €110,00Original price€110,00€110,00 - €110,00Current price €110,00Birkenstock Sandals Catalina Taupe New Thick Buckle Women
Birkenstock• Taupe Birko-Flor sandal • Slightly wider strap for a modern look • New thick and shiny rounded buckle • Rounded tip • Anatomical cork and latex i...
View full detailsOriginal price €110,00 - Original price €110,00Original price€110,00€110,00 - €110,00Current price €110,00 -
Original price €725,00 - Original price €725,00Original price €725,00€725,00€725,00 - €725,00Current price €725,00Casadei Blade Big Women's Sabot With Pearl Touch Of Luxury White
Casadei• White patent leather clogs • The side pearl is the real protagonist • Pointed silhouette • Leather interior • Refinement, femininity and ele...
View full detailsOriginal price €725,00 - Original price €725,00Original price €725,00€725,00€725,00 - €725,00Current price €725,00 -
Original price €750,00 - Original price €750,00Original price €750,00€750,00€750,00 - €750,00Current price €750,00Casadei Women's Chanel Ecru Bimaterial In Precious Leather And Patent
Casadei• Chanel with precious rope patent leather tip • Ecru leather sides • Silver side embellishment • Pointed silhouette • Adjustable strap • Ref...
View full detailsOriginal price €750,00 - Original price €750,00Original price €750,00€750,00€750,00 - €750,00Current price €750,00 -
Original price €775,00 - Original price €775,00Original price €775,00€775,00€775,00 - €775,00Current price €775,00Casadei Julia Big White Black Sabot For Every Occasion Women
Casadei• Black and white patent leather clogs with a sophisticated design • Front pearl absolute protagonist, enhances the graphic lines • Pointed silhou...
View full detailsOriginal price €775,00 - Original price €775,00Original price €775,00€775,00€775,00 - €775,00Current price €775,00 -
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Original price €140,00Original price €140,00 - Original price €140,00Original price €140,00Current price €84,00€84,00 - €84,00Current price €84,00New Balnace 550HA1 White Low Neck Slim Silhouette Women
New Balance• White leather sneakers • Black details • Fabric interior • Removable insole • Timeless classic look • Side monogram • ORTHOLITE Technology...
View full detailsOriginal price €140,00Original price €140,00 - Original price €140,00Original price €140,00Current price €84,00€84,00 - €84,00Current price €84,00Sale -
Original price €120,00 - Original price €120,00Original price€120,00€120,00 - €120,00Current price €120,00New Balance 530NEB White Women's Sneakers In Lifestyle Key
New Balance• White breathable mesh sneakers • Open weave fabric • Contrasting pink details • Removable insole • Fabric interior • ABZORB cushioning mids...
View full detailsOriginal price €120,00 - Original price €120,00Original price€120,00€120,00 - €120,00Current price €120,00 -
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Original price €130,00Original price €130,00 - Original price €130,00Original price €130,00Current price €79,00€79,00 - €79,00Current price €79,00New Balance CT500AB Salmon With Honey Contrast Sole Women
New Balance• Salmon suede sneakers • Perforated tip • White side monogram • Reinforced polyurethane footbed • Removable insole • Herringbone pattern sol...
View full detailsOriginal price €130,00Original price €130,00 - Original price €130,00Original price €130,00Current price €79,00€79,00 - €79,00Current price €79,00Sale -
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Original price €160,00Original price €160,00 - Original price €160,00Original price €160,00Current price €95,00€95,00 - €95,00Current price €95,00New Balance U1906RCH White With Gold Back Cage Women
New Balance• White open-hole fabric sneakers • Silver leather details and gold applications • Curvilinear synthetic coverings • Plastic cage on the heel ...
View full detailsOriginal price €160,00Original price €160,00 - Original price €160,00Original price €160,00Current price €95,00€95,00 - €95,00Current price €95,00Sale -
Original price €160,00 - Original price €160,00Original price€160,00€160,00 - €160,00Current price €160,00New Balance 1906RA Women's Sneakers White Flexible Cushioning
New Balance• White open-hole fabric sneakers • Silver leather details and gold applications • Curvilinear synthetic coverings • Plastic cage on the heel ...
View full detailsOriginal price €160,00 - Original price €160,00Original price€160,00€160,00 - €160,00Current price €160,00 -
Original price €120,00 - Original price €120,00Original price €120,00€120,00€120,00 - €120,00Current price €120,00New Balance U370 White Sneakers Slightly Raised Sole Women
New Balance• White suede sneakers • Open weave fabric • Contrasting black maxi logo • Removable insole • Fabric interior • Design inspired by the tradit...
View full detailsOriginal price €120,00 - Original price €120,00Original price €120,00€120,00€120,00 - €120,00Current price €120,00 -
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Original price €120,00Original price €120,00 - Original price €120,00Original price €120,00Current price €60,00€60,00 - €60,00Current price €60,00New Balance Sneakers U370 Grey Women With Contrasting Maxi Logo
New Balance• Grey suede sneakers • Open weave fabric • White collar • Contrasting maxi logo • Removable insole • Fabric interior • Design inspired by t...
View full detailsOriginal price €120,00Original price €120,00 - Original price €120,00Original price €120,00Current price €60,00€60,00 - €60,00Current price €60,00Sale -
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Original price €250,00Original price €250,00 - Original price €250,00Original price €250,00Current price €150,00€150,00 - €150,00Current price €150,00Premiata Micol 7446 Women's Sneakers Silver New Logo On Sole
Premiata• Silver fabric and leather sneakers • Transparent and very light side fabric • Side logo • Leather interior • Removable insole • Double laye...
View full detailsOriginal price €250,00Original price €250,00 - Original price €250,00Original price €250,00Current price €150,00€150,00 - €150,00Current price €150,00Sale -
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Original price €265,00Original price €265,00 - Original price €265,00Original price €265,00Current price €132,00€132,00 - €132,00Current price €132,00Sergio Levantesi Chanel Black Meticulously Crafted Women
Sergio Levantesi• Chanel in black shiny leather • Slightly square neckline • Pointed silhouette • Interior and insole in leather in nuance • Work of art that ...
View full detailsOriginal price €265,00Original price €265,00 - Original price €265,00Original price €265,00Current price €132,00€132,00 - €132,00Current price €132,00Sale -
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Original price €265,00Original price €265,00 - Original price €265,00Original price €265,00Current price €132,00€132,00 - €132,00Current price €132,00Chanel Women Sergio Levantesi Kate Silver Made Italy Classy
Sergio Levantesi• Chanel in silver leather • Slightly square neckline • Pointed silhouette • Interior and insole in leather in nuance • Work of art that expre...
View full detailsOriginal price €265,00Original price €265,00 - Original price €265,00Original price €265,00Current price €132,00€132,00 - €132,00Current price €132,00Sale -
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Original price €185,00Original price €185,00 - Original price €185,00Original price €185,00Current price €92,00€92,00 - €92,00Current price €92,00Kurt Geiger Women's Sandals Brown Platform Rainbow Footbed
Kurt Geiger• Chelsea platform sandal in brown suede • Beige stitching details on the strap • Printed insole with rainbow wave motif • Platform sole in multico...
View full detailsOriginal price €185,00Original price €185,00 - Original price €185,00Original price €185,00Current price €92,00€92,00 - €92,00Current price €92,00Sale -
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Original price €140,00Original price €140,00 - Original price €140,00Original price €140,00Current price €70,00€70,00 - €70,00Current price €70,00New Balance 550BWG White Sneakers Men For A Timeless Look
New Balance• White leather sneakers • Blue suede • Fabric interior • Removable insole • Timeless classic look • Side monogram • ORTHOLITE Technology •...
View full detailsOriginal price €140,00Original price €140,00 - Original price €140,00Original price €140,00Current price €70,00€70,00 - €70,00Current price €70,00Sale -
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Original price €130,00Original price €130,00 - Original price €130,00Original price €130,00Current price €78,00€78,00 - €78,00Current price €78,00New Balance Sneakers White CT500NAV With Vulcanized Sole Men
New Balance• White leather sneakers • Perforated tip • Blue backing • Side monogram • Reinforced polyurethane footbed • Removable insole • Herringbone ...
View full detailsOriginal price €130,00Original price €130,00 - Original price €130,00Original price €130,00Current price €78,00€78,00 - €78,00Current price €78,00Sale -
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Original price €150,00Original price €150,00 - Original price €150,00Original price €150,00Current price €105,00€105,00 - €105,00Current price €105,00New Balance 2002RTF Grey Open Weave Fabric Men's Sneakers
New Balance• Grey suede sneakers • Open weave fabric • Lateral “N” monogram • Fabric interior and removable insole • N-ergy shock absorbing sole • ABZOR...
View full detailsOriginal price €150,00Original price €150,00 - Original price €150,00Original price €150,00Current price €105,00€105,00 - €105,00Current price €105,00Sale -
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Original price €160,00Original price €160,00 - Original price €160,00Original price €160,00Current price €95,00€95,00 - €95,00Current price €95,00New Balance 1906RCE White Men's Logo Slant Finish Petrol
New Balance• White open-hole fabric sneakers • Silver leather details • Curvilinear synthetic coverings • Plastic cage on the heel • Side logo with a petr...
View full detailsOriginal price €160,00Original price €160,00 - Original price €160,00Original price €160,00Current price €95,00€95,00 - €95,00Current price €95,00Sale -
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Original price €420,00Original price €420,00 - Original price €420,00Original price €420,00Current price €210,00€210,00 - €210,00Current price €210,00Hogan H-TV Men's Sneakers White Blue Recalls World Basketball Lines
Hogan• White blue black leather sneakers • Suede details • Contrasting side band • Removable memory foam insole • HGN86 logo on the side • Sole with vis...
View full detailsOriginal price €420,00Original price €420,00 - Original price €420,00Original price €420,00Current price €210,00€210,00 - €210,00Current price €210,00Sale -
Original price €200,00 - Original price €200,00Original price€200,00€200,00 - €200,00Current price €200,00Timberland Lace-ups 3-Eye Lug Women Burgundy Premium Leather
Timberland• Premium burgundy leather boat shoe • 360° lacing • Extremely comfortable EVA midsole • Handcrafted with hand-stitched seams • Leather lined ...
View full detailsOriginal price €200,00 - Original price €200,00Original price€200,00€200,00 - €200,00Current price €200,00 -
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Original price €170,00Original price €170,00 - Original price €170,00Original price €170,00Current price €85,00€85,00 - €85,00Current price €85,00Timberland Women's Noreen Burgundy Mules For An Everyday Look
Timberland• Premium burgundy leather mule • Practical lace-free model • ReBOTL fabric lining • OrthoLite insole for shock-absorbing support • Preformed ...
View full detailsOriginal price €170,00Original price €170,00 - Original price €170,00Original price €170,00Current price €85,00€85,00 - €85,00Current price €85,00Sale -
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Original price €110,00Original price €110,00 - Original price €110,00Original price €110,00Current price €88,00€88,00 - €88,00Current price €88,00Timberland Women's Red Clairemont Moulded Sole Sandals
Timberland• Premium dark red leather sandal • Designed to accompany you comfortably throughout your days • Adjustable buckle • Breathable OrthoLite insol...
View full detailsOriginal price €110,00Original price €110,00 - Original price €110,00Original price €110,00Current price €88,00€88,00 - €88,00Current price €88,00Sale -
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Original price €169,00Original price €169,00 - Original price €169,00Original price €169,00Current price €118,00€118,00 - €118,00Current price €118,00Asics Sneakers Women Kayano 14 White Silver Long Lasting Comfort
Asics• White fabric sneakers • Silver and black details • First model not designed by Toshikazu Kayano • Cushioning with GEL technology • TRUSSTIC ...
View full detailsOriginal price €169,00Original price €169,00 - Original price €169,00Original price €169,00Current price €118,00€118,00 - €118,00Current price €118,00Sale -
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Original price €150,00Original price €150,00 - Original price €150,00Original price €150,00Current price €105,00€105,00 - €105,00Current price €105,00Barbour Women's Moccasins Blue Soles Mounted On A Dotted Sole
Barbour• Soft blue suede moccasin • Antique brass thread with branding • Lightweight trench interior • Rounded tip • Dotted sole for better grip • R...
View full detailsOriginal price €150,00Original price €150,00 - Original price €150,00Original price €150,00Current price €105,00€105,00 - €105,00Current price €105,00Sale -
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Original price €150,00Original price €150,00 - Original price €150,00Original price €150,00Current price €105,00€105,00 - €105,00Current price €105,00Barbour Laire Beige Women's Loafers Offer Wide Flexibility
Barbour• Beige soft suede moccasin • Antique brass thread with branding • Lightweight trench interior • Rounded tip • Dotted sole for better grip • ...
View full detailsOriginal price €150,00Original price €150,00 - Original price €150,00Original price €150,00Current price €105,00€105,00 - €105,00Current price €105,00Sale -
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Original price €375,00Original price €375,00 - Original price €375,00Original price €375,00Current price €188,00€188,00 - €188,00Current price €188,00Doucal's Penny Moccasins Brown Cemented Workmanship Men
Doucal's• Moccasin in dark brown leather • Casual and refined design • Leather interior • Cemented processing, bottom glued with ecological solutions ...
View full detailsOriginal price €375,00Original price €375,00 - Original price €375,00Original price €375,00Current price €188,00€188,00 - €188,00Current price €188,00Sale -
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Original price €350,00Original price €350,00 - Original price €350,00Original price €350,00Current price €175,00€175,00 - €175,00Current price €175,00Doucal's Brown Lace-Ups Refined and Sophisticated Style Men
Doucal's• Brown suede lace-up “terre” • Five-hole lacing • Rounded tip • Leather interior • Leather insole • Durable and soft shoe in the fit • Rubb...
View full detailsOriginal price €350,00Original price €350,00 - Original price €350,00Original price €350,00Current price €175,00€175,00 - €175,00Current price €175,00Sale -
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Original price €250,00Original price €250,00 - Original price €250,00Original price €250,00Current price €150,00€150,00 - €150,00Current price €150,00Premiata Mase 7241 Men's Bimaterial Sneakers Beige Striped Laces
Premiata• Taupe suede sneakers • Beige fabric and suede • White slip • Side logo • Leather interior • Removable insole • Contrasting details that en...
View full detailsOriginal price €250,00Original price €250,00 - Original price €250,00Original price €250,00Current price €150,00€150,00 - €150,00Current price €150,00Sale -
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Original price €250,00Original price €250,00 - Original price €250,00Original price €250,00Current price €150,00€150,00 - €150,00Current price €150,00Berwick 1707 Brown Men's Moccasins Abrasion Resistant Sole
Berwick 1707• Classic moccasin in dark brown leather • Tassel embellishment • Tapered tip • 360° lacing with leather laces • Leather interior • Naturally...
View full detailsOriginal price €250,00Original price €250,00 - Original price €250,00Original price €250,00Current price €150,00€150,00 - €150,00Current price €150,00Sale -
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Original price €240,00Original price €240,00 - Original price €240,00Original price €240,00Current price €168,00€168,00 - €168,00Current price €168,00Berwick 1707 Men's Moccasins Black Made With A Unique Sole
Berwick 1707• Classic moccasin in black shiny tanned leather • Front mask and tongue with scallops • Leather insole • Goodyear Welt leather sole • 2.5 cm h...
View full detailsOriginal price €240,00Original price €240,00 - Original price €240,00Original price €240,00Current price €168,00€168,00 - €168,00Current price €168,00Sale -
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Original price €170,00Original price €170,00 - Original price €170,00Original price €170,00Current price €85,00€85,00 - €85,00Current price €85,00Barbour Blue Carty Loafer Quality Feel Men's Moccasins
Barbour• Soft blue suede moccasin • Tray with contrasting stitching • Barbour branding on sidewall • Rounded tip • Contrasting rubber sole inspired b...
View full detailsOriginal price €170,00Original price €170,00 - Original price €170,00Original price €170,00Current price €85,00€85,00 - €85,00Current price €85,00Sale -
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Original price €170,00Original price €170,00 - Original price €170,00Original price €170,00Current price €85,00€85,00 - €85,00Current price €85,00Barbour Men's Taupe Carty Smart-Casual Loafers
Barbour• Soft taupe suede moccasin • Tray with contrasting stitching • Barbour branding on sidewall • Rounded tip • Contrasting rubber sole inspired ...
View full detailsOriginal price €170,00Original price €170,00 - Original price €170,00Original price €170,00Current price €85,00€85,00 - €85,00Current price €85,00Sale -
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Original price €145,00Original price €145,00 - Original price €145,00Original price €145,00Current price €75,00€75,00 - €75,00Current price €75,00Barbour Men's Courage Moccasins Comfortable Fit Elegant Look Chocolate
Barbour• Chocolate soft suede moccasin • Leather lace detail adds a refined finish • Barbour branding on sidewall • Lightweight trench interior • Rou...
View full detailsOriginal price €145,00Original price €145,00 - Original price €145,00Original price €145,00Current price €75,00€75,00 - €75,00Current price €75,00Sale -
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Original price €370,00Original price €370,00 - Original price €370,00Original price €370,00Current price €185,00€185,00 - €185,00Current price €185,00Sneakers Philippe Model Temple Essential Shapes Men White
Philippe Model• White calfskin sneakers • Grey spoiler • Side shield logo • Memory foam insole • Cotton sponge leather interior • Ultra light rubber with h...
View full detailsOriginal price €370,00Original price €370,00 - Original price €370,00Original price €370,00Current price €185,00€185,00 - €185,00Current price €185,00Sale -
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Original price €295,00Original price €295,00 - Original price €295,00Original price €295,00Current price €148,00€148,00 - €148,00Current price €148,00Ash Addict Sneakers Grey Red Large Volumes Soft Lines Women
Ash• Grey suede sneakers • Technical fabric • Red and black details • Striped cotton laces • Sponge interior • 2 cm removable footbed • Thick c...
View full detailsOriginal price €295,00Original price €295,00 - Original price €295,00Original price €295,00Current price €148,00€148,00 - €148,00Current price €148,00Sale -
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Original price €230,00Original price €230,00 - Original price €230,00Original price €230,00Current price €115,00€115,00 - €115,00Current price €115,00Ash Romie Mesh Loafers Women Pearl Color
Ash• Pearl perforated fabric moccasin • Glossy leather mask • Tray with visible stitching • Leather interior • Thick sole • Regular fit • Artic...
View full detailsOriginal price €230,00Original price €230,00 - Original price €230,00Original price €230,00Current price €115,00€115,00 - €115,00Current price €115,00Sale -
Original price €90,00 - Original price €90,00Original price€90,00€90,00 - €90,00Current price €90,00Birkenstock Arizona BS Stone Grey Buckle Logo Men's Sandals
Birkenstock• Arizona BS sandal in Birko-Flor stone • Straps adjusted by buckles • Rounded tip • Anatomically shaped insole • Suede insole comfortable for...
View full detailsOriginal price €90,00 - Original price €90,00Original price€90,00€90,00 - €90,00Current price €90,00 -
Original price €120,00 - Original price €120,00Original price€120,00€120,00 - €120,00Current price €120,00Birkenstock Men's Sandals Gray Arizona BS In Flexible Suede
Birkenstock• Arizona BS sandal in grey suede • Straps adjusted by buckles • Rounded tip • Anatomically shaped insole • Suede insole comfortable for the foot a...
View full detailsOriginal price €120,00 - Original price €120,00Original price€120,00€120,00 - €120,00Current price €120,00 -
Original price €200,00 - Original price €200,00Original price€200,00€200,00 - €200,00Current price €200,00Timberland Men's 3-Eye Lug Brown Three-Eye Lace-Up
Timberland• Premium Brown Leather Boat Shoe • 360° fastening with three eyelets • Extremely comfortable EVA midsole • Handcrafted with hand-stitched seam...
View full detailsOriginal price €200,00 - Original price €200,00Original price€200,00€200,00 - €200,00Current price €200,00 -
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Original price €150,00Original price €150,00 - Original price €150,00Original price €150,00Current price €75,00€75,00 - €75,00Current price €75,00Timberland Classic Brown Lace Up Men Non-Marking Sole
Timberland• Premium Brown Leather Boat Shoe • Practical 360° lacing system • Comfortable EVA insole • Hand-sewn structure • Leather lining • Non-markin...
View full detailsOriginal price €150,00Original price €150,00 - Original price €150,00Original price €150,00Current price €75,00€75,00 - €75,00Current price €75,00Sale -
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Original price €170,00Original price €170,00 - Original price €170,00Original price €170,00Current price €85,00€85,00 - €85,00Current price €85,00Sneakers DATE Court Nylon White Men In Lightweight Nylon
D.A.T.E.• White nylon sneakers • Suede edging • Blue back and side panels • Cotton laces with red detail • Removable 2.5 insole • Cotton terry interi...
View full detailsOriginal price €170,00Original price €170,00 - Original price €170,00Original price €170,00Current price €85,00€85,00 - €85,00Current price €85,00Sale -
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Original price €390,00Original price €390,00 - Original price €390,00Original price €390,00Current price €195,00€195,00 - €195,00Current price €195,00Hogan Men's 86er Beige Sneakers Tread That Draws The Heel
Hogan• Taupe suede sneakers • Upper in technical fabric • Smooth white H on the side • Soft, removable insole • Fabric interior • Extralight EVA sole • ...
View full detailsOriginal price €390,00Original price €390,00 - Original price €390,00Original price €390,00Current price €195,00€195,00 - €195,00Current price €195,00Sale -
Original price €140,00 - Original price €140,00Original price€140,00€140,00 - €140,00Current price €140,00Birkenstock Big Buckle Grey Buckle Stands Out On Understated Women's Sandals
Birkenstock• Sandal in fine grey nubuck leather • Straps adjusted by pin buckles • Rounded tip • Anatomical cork and latex insole • EVA sole • Narrow fi...
View full detailsOriginal price €140,00 - Original price €140,00Original price€140,00€140,00 - €140,00Current price €140,00 -
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Original price €185,00Original price €185,00 - Original price €185,00Original price €185,00Current price €92,00€92,00 - €92,00Current price €92,00DATE Sneakers Tournament '80 White For Women Sports Lovers
D.A.T.E.• White leather basketball sneakers • Multicoloured embroidered detail on the outside • Perforated toe for greater breathability • 2.5 raised i...
View full detailsOriginal price €185,00Original price €185,00 - Original price €185,00Original price €185,00Current price €92,00€92,00 - €92,00Current price €92,00Sale -
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Original price €185,00Original price €185,00 - Original price €185,00Original price €185,00Current price €92,00€92,00 - €92,00Current price €92,00DATE Hill Low Platform White Women's Sneakers Beige Sole
D.A.T.E.• White leather sneakers • Contrasting shiny black heel tab • Pink cotton laces • 2 cm removable insole • Cotton terry interior • Beige rubber...
View full detailsOriginal price €185,00Original price €185,00 - Original price €185,00Original price €185,00Current price €92,00€92,00 - €92,00Current price €92,00Sale -
Original price €130,00 - Original price €130,00Original price€130,00€130,00 - €130,00Current price €130,00Birkenstock Arizona Sandals Women Khaki Soft Footbed
Birkenstock• Arizona BS sandal in khaki oiled nubuck leather • Straps adjusted by buckles • Special foam pad • Cork and latex insole • EVA sole • Narrow...
View full detailsOriginal price €130,00 - Original price €130,00Original price€130,00€130,00 - €130,00Current price €130,00 -
Original price €169,00 - Original price €169,00Original price€169,00€169,00 - €169,00Current price €169,00New Balance Kids Sneakers 9060BA Grey With Swing Bars
New Balance• Grey suede sneakers • Mesh upper with contrasting overlays • Expanded slider bars extend across the entire upper • Translucent CR detail on t...
View full detailsOriginal price €169,00 - Original price €169,00Original price€169,00€169,00 - €169,00Current price €169,00
Footwear - Men's and Women's Collection - The latest trends!
Let's explore some key milestones in the history of shoes!
It is challenging to pinpoint exactly when footwear emerged in human history.
Initially created with perishable materials such as animal fur or wood, it had the task of protecting the foot and there are no historical finds that document the first "models".
Fashion related to footwear developed significantly with the advent of the modern age in the 16th century through the spread of some graphic representations that recalled the style of known cultures.
This phenomenon was strengthened during the 19th century thanks to discoveries from past eras and so fashion began to draw inspiration from such artefacts.
In this period sciences such as anthropology, psychology and sociology begin to conduct research in this sector, studying fashion. It is in the 20th century that footwear acquires an influence and a position of great importance in fashion and at the beginning of the century the inspiration of the liberty style takes hold, characterized by romantic and pure elements, with elongated tips and footwear takes the form of ankle boots and décolleté.
In the years preceding the First World War, the fashion for the "Louis" heel spread, which recalls the eccentric yet refined Rococo style that had developed in France in the 18th century.
In Italy between the two wars, a fashion of its own began to be created that could distinguish itself from the French one and become independent.
Two prominent figures stand out who contributed to giving a strong boost to this project: Lydia De Liguoro and Fortunato Albanese.
The first one had founded a magazine in 1919 dedicated to fashion and costumes. Despite it being a glossy periodical Lydia discouraged the purchase of excessively expensive clothing and footwear, since it was widely believed that, due to the economic crisis, it was not very responsible to buy luxury products.
He had to review his position some time later due to concerns from industrialists who feared that the sector could be further affected.
Fortunato Albanese proposed to the Ministry of Industry a project for the creation of a national institute for fashion.
After the Second World War, France established itself as a leader in the sector thanks to Coco Chanel, who brought about a significant transformation in the concept of femininity and fashion design.
In our country, thanks to the contribution of Ferragamo who introduced the cork wedge shoe, what would later be called "Made in Italy" began to consolidate.
Ferragamo can be considered the starting point for the development of Italian fashion in those years, and cities such as Florence, Milan and Rome compete to become the hub of fashion.
Subsequent innovations came from England, particularly with references to Pop Art. In the 60s, footwear took on a more linear shape, the heels had a wider base and the tips became rounded.
In the following decade, "Made in Italy" became increasingly popular thanks to successful designers such as Gianni Versace, Giorgio Armani and Valentino. The last years of the last century presented a more minimalist and rigorous trend, with black taking on a predominant role. With the advent of the new millennium and globalization, new fashions spread that revolutionized previous history and took on characteristics never seen before.
The most significant transformation in the interpretation of consumer tastes is manifested in the phenomenon of sneakers, which from simple gym shoes become the most sought-after accessories, considered among the coolest of our era. This change involves all generations.
The first sneakers were created around 1850 with the introduction of the first rubber sole.
They are now considered fashion icons to be worn with elegant, more sophisticated clothes and even at work. This success is due to the fact that sport has become an integral part of the daily lifestyle of all individuals. The increasingly strong customization of sneakers, with diversified colors and components, has also contributed to this evolution.
In recent years, sneakers are no longer seen as simple sports shoes, they have acquired a status of great importance, thanks to the impetus given by the luxury sector, as the most prestigious brands have begun to include them in their collections.