Footwear Collection
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Original price €450,00 - Original price €450,00Original price€450,00€450,00 - €450,00Current price €450,00Sneakers Hogan Hi-Light H719 Morbida Pelle Scamosciata Marrone
Hogan• Sneaker Hogan Hi-Light da uomo dallo stile essenziale • Linee pulite e design contemporaneo • Tomaia in morbida pelle scamosciata marrone • H la...
View full detailsOriginal price €450,00 - Original price €450,00Original price€450,00€450,00 - €450,00Current price €450,00 -
Original price €390,00 - Original price €390,00Original price€390,00€390,00 - €390,00Current price €390,00Sneakers Hogan H691 Rebel Uomo Blu Con Inserti In Pelle Gommata
Hogan• Sneaker Hogan Rebel da uomo dallo stile urban • Ispirate alle skate shoes degli anni '90 • Tomaia in pelle scamosciata blu con iconica H laterale...
View full detailsOriginal price €390,00 - Original price €390,00Original price€390,00€390,00 - €390,00Current price €390,00 -
Original price €420,00 - Original price €420,00Original price€420,00€420,00 - €420,00Current price €420,00Sneakers Uomo Hogan Crosswind Marrone Soletta Con Memory Foam
Hogan• Sneaker Hogan Crosswind da uomo • Stile che unisce l'heritage a un'estetica contemporanea • Pelle scamosciata marrone con silhouette essenziale •...
View full detailsOriginal price €420,00 - Original price €420,00Original price€420,00€420,00 - €420,00Current price €420,00 -
Original price €350,00 - Original price €350,00Original price€350,00€350,00 - €350,00Current price €350,00Sneakers Hogan Cool Uomo Essenziale Pelle Scamosciata Marrone
Hogan• Sneaker Hogan Cool da uomo • Unisce ispirazione retrò e dettagli contemporanei • Tomaia in pelle scamosciata marrone con iconica H laterale dente...
View full detailsOriginal price €350,00 - Original price €350,00Original price€350,00€350,00 - €350,00Current price €350,00 -
Original price €390,00 - Original price €390,00Original price€390,00€390,00 - €390,00Current price €390,00Sneakers Hogan Uomo Crosswind Bianco Blu Stile Contemporaneo
Hogan• Sneaker Hogan Crosswind da uomo ispirate al mondo skate • Tomaia in pelle liscia bianca blu • Iconica H laterale blu navy a contrasto • Interno r...
View full detailsOriginal price €390,00 - Original price €390,00Original price€390,00€390,00 - €390,00Current price €390,00 -
Original price €390,00 - Original price €390,00Original price€390,00€390,00 - €390,00Current price €390,00Sneakers Hogan Crosswind Uomo Design Suede Marrone Testa Moro
Hogan• Sneaker Hogan Crosswind da uomo dallo stile contemporaneo • Ispirate al mondo skate • Tomaia in morbida pelle scamosciata marrone • Cuciture a vi...
View full detailsOriginal price €390,00 - Original price €390,00Original price€390,00€390,00 - €390,00Current price €390,00 -
Original price €490,00 - Original price €490,00Original price€490,00€490,00 - €490,00Current price €490,00Borsa Hobo Mini Hogan Trend Nero In Pelle Martellata Morbida
Hogan• Borsa Hogan Trend Hobo Mini da donna • Pelle martellata nera resistente e dal fascino intramontabile • Chiusura con pattina e bottone magnetico ...
View full detailsOriginal price €490,00 - Original price €490,00Original price€490,00€490,00 - €490,00Current price €490,00 -
Original price €620,00 - Original price €620,00Original price€620,00€620,00 - €620,00Current price €620,00Borsa Hobo Hogan Trend Pelle Scamosciata Marrone Look Raffinato
Hogan• Borsa Hogan Trend Hobo da donna dal design morbido • Realizzata in pelle scamosciata marrone • Chiusura con pattina e bottone magnetico • Iconica...
View full detailsOriginal price €620,00 - Original price €620,00Original price€620,00€620,00 - €620,00Current price €620,00 -
Original price €620,00 - Original price €620,00Original price€620,00€620,00 - €620,00Current price €620,00Borsa Hobo Hogan Trend Donna Nero Pelle Martellata Raffinata
Hogan• Borsa Hogan Trend Hobo da donna • Design morbido ed elegante • Pelle martellata nera resistente e raffinata • Chiusura con pattina e bottone mag...
View full detailsOriginal price €620,00 - Original price €620,00Original price€620,00€620,00 - €620,00Current price €620,00 -
Original price €750,00 - Original price €750,00Original price€750,00€750,00 - €750,00Current price €750,00Borsa Shopping Hogan Da Donna Trend Pelle Scamosciata Marrone
Hogan• Borsa Hogan Trend Shopping dal design essenziale • Morbida pelle scamosciata marrone • Doppi manici fissi per una comoda portabilità a spalla • I...
View full detailsOriginal price €750,00 - Original price €750,00Original price€750,00€750,00 - €750,00Current price €750,00 -
Original price €390,00 - Original price €390,00Original price€390,00€390,00 - €390,00Current price €390,00Stivaletti Chelsea 4CCCCEES Osha Corsa Nero Donna Contemporanea
4CCCCEES• Stivaletto 4CCCCEES Osha Corsa da donna • Linee essenziali e dettagli scultorei • Tomaia in morbida pelle nera liscia • Inserto laterale elastic...
View full detailsOriginal price €390,00 - Original price €390,00Original price€390,00€390,00 - €390,00Current price €390,00 -
Original price €325,00 - Original price €325,00Original price€325,00€325,00 - €325,00Current price €325,00Scarpe Allacciate Con Tacco 4CCCCEES Osha Elda Leopard Donna
4CCCCEES• Allacciata 4CCCCEES Osha Elda da donna • Effetto cavallino leopardato nei toni del miele, nero e cuoio • Silhouette affusolata con punta leggerm...
View full detailsOriginal price €325,00 - Original price €325,00Original price€325,00€325,00 - €325,00Current price €325,00 -
Original price €255,00 - Original price €255,00Original price€255,00€255,00 - €255,00Current price €255,00Sneakers Mary Jane 4CCCCEES Animalier Leopardato Platform Donna
4CCCCEES• Sneaker Mary Jane 4CCCCEES da donna • Tomaia effetto cavallino animalier leopardato • Toni del beige, nero e cuoio • Doppio cinturino regolabil...
View full detailsOriginal price €255,00 - Original price €255,00Original price€255,00€255,00 - €255,00Current price €255,00 -
Original price €270,00 - Original price €270,00Original price€270,00€270,00 - €270,00Current price €270,00Chantal 1962 Mocassini Donna 3300 In Nappa Nera Made In Italy
Chantal 1962• Mocassino da donna Chantal 1962 • Tomaia in vera nappa nera • Interno e sottopiede in pelle • Silhouette chic e di stile • Tacco di 11 cm, platea...
View full detailsOriginal price €270,00 - Original price €270,00Original price€270,00€270,00 - €270,00Current price €270,00 -
Original price €320,00 - Original price €320,00Original price€320,00€320,00 - €320,00Current price €320,00Stivaletti Chantal 1962 Donna Morbida Pelle Nera In Nappa 3301
Chantal 1962• Stivaletto donna Chantal 1962 • Tomaia in pelle nera in nappa • Zip laterale per facilitare la calzata • Interno in pelle confortevole • Suola in...
View full detailsOriginal price €320,00 - Original price €320,00Original price€320,00€320,00 - €320,00Current price €320,00 -
Original price €275,00 - Original price €275,00Original price€275,00€275,00 - €275,00Current price €275,00Mocassini Donna Chantal 1962 Vero Cavallino Testa Di Moro 3300
Chantal 1962• Mocassino da donna Chantal 1962 • Tomaia e tacco in cavallino testa di moro • Punta stondata e vaschetta a vista • Sottopiede e interno in morbid...
View full detailsOriginal price €275,00 - Original price €275,00Original price€275,00€275,00 - €275,00Current price €275,00 -
Original price €270,00 - Original price €270,00Original price€270,00€270,00 - €270,00Current price €270,00Mocassini Chantal 1962 Donna 3300 In Pelle Scamosciata Marrone
Chantal 1962• Mocassino Chantal 1962 da donna • Tomaia in morbida pelle scamosciata marrone • Punta stondata e vaschetta a vista • Interno interamente in pelle...
View full detailsOriginal price €270,00 - Original price €270,00Original price€270,00€270,00 - €270,00Current price €270,00 -
Original price €265,00 - Original price €265,00Original price€265,00€265,00 - €265,00Current price €265,00Décolleté Donna Chantal 1962 In Vera Pelle Verniciata Nera 3315
Chantal 1962• Décolleté Chantal 1962 donna • Pelle verniciata nera nella tomaia • Cinturino regolabile con fibbia in acciaio • Suola in cuoio con inserto in go...
View full detailsOriginal price €265,00 - Original price €265,00Original price€265,00€265,00 - €265,00Current price €265,00 -
Original price €265,00 - Original price €265,00Original price€265,00€265,00 - €265,00Current price €265,00Décolleté Chantal 1962 Donna 3316 Pelle Pitonata Testa Di Moro
Chantal 1962• Décolleté Chantal da donna • Tomaia in vera pelle pitonata tonalità testa di moro • Cinturino alla caviglia regolabile • Interno interamente in ...
View full detailsOriginal price €265,00 - Original price €265,00Original price€265,00€265,00 - €265,00Current price €265,00 -
Original price €209,00 - Original price €209,00Original price€209,00€209,00 - €209,00Current price €209,00Sneakers Donna Puraai 6.01 XS Bronze Effetto Velluto Marrone
Puraai• Sneakers Puraai 6.01 XS da donna • Effetto velluto bronze con inserti in suede marrone • Logo laterale bianco a contrasto e talloncino verde • L...
View full detailsOriginal price €209,00 - Original price €209,00Original price€209,00€209,00 - €209,00Current price €209,00 -
Original price €179,00 - Original price €179,00Original price€179,00€179,00 - €179,00Current price €179,00Sneakers Donna Puraai P.02 Panther Radio Argento Metallizzato
Puraai• Sneakers Puraai P.02 Panther da donna • Tomaia tortora con inserti argentati effetto metallizzato • Pannelli in nylon e microsuede vegan • Logo l...
View full detailsOriginal price €179,00 - Original price €179,00Original price€179,00€179,00 - €179,00Current price €179,00 -
Original price €179,00 - Original price €179,00Original price€179,00€179,00 - €179,00Current price €179,00Sneakers Donna Puraai 6.02 Panther Moo Vibe Sostenibile Marrone
Puraai• Sneakers Puraai Moo Vibe da donna • Tomaia in pelle vegana e microsuede • Effetto cavallino marrone e panna • Dettaglio logo laterale avorio •...
View full detailsOriginal price €179,00 - Original price €179,00Original price€179,00€179,00 - €179,00Current price €179,00 -
Original price €209,00 - Original price €209,00Original price€209,00€209,00 - €209,00Current price €209,00Sneakers Puraai Donna 6.01 XS Beige E Logo Tonalità Caramello
Puraai• Sneakers Puraai donna 6.01 XS • Tomaia in pelle vegana beige • Inserti morbidi con effetto velluto • Logo laterale color caramello • Talloncino b...
View full detailsOriginal price €209,00 - Original price €209,00Original price€209,00€209,00 - €209,00Current price €209,00 -
Original price €265,00 - Original price €265,00Original price€265,00€265,00 - €265,00Current price €265,00Borsa Pinko Love Bag One Small Nero Antique Gold Iconica Fibbia
Pinko• Borsa donna Pinko Love Bag One Small color nero• Silhouette rettangolare compatta• Patta frontale con chiusura a baccello e bottone magnetico• Ic...
View full detailsOriginal price €265,00 - Original price €265,00Original price€265,00€265,00 - €265,00Current price €265,00 -
Original price €265,00 - Original price €265,00Original price€265,00€265,00 - €265,00Current price €265,00Borsa Pinko Love Bag One Small Beige Antique Gold Strutturata
Pinko• Borsa a tracolla Pinko Love Bag One Small donna beige • Silhouette rettangolare compatta • Patta frontale con chiusura a bottone magnetico • Fibb...
View full detailsOriginal price €265,00 - Original price €265,00Original price€265,00€265,00 - €265,00Current price €265,00 -
Original price €295,00 - Original price €295,00Original price€295,00€295,00 - €295,00Current price €295,00Borsa Donna Pinko Love One Classic Nero Antique Gold Morbida
Pinko• Borsa Pinko Love One Classic donna color nero • Morbida pelle liscia dalla mano setosa • Silhouette classica e strutturata • Patta frontale con c...
View full detailsOriginal price €295,00 - Original price €295,00Original price€295,00€295,00 - €295,00Current price €295,00 -
Original price €295,00 - Original price €295,00Original price€295,00€295,00 - €295,00Current price €295,00Borsa Pinko Love One Classic Borgogna Antique Gold Love Birds
Pinko• Borsa Pinko Love One Classic donna borgogna • Morbida pelle liscia • Silhouette rettangolare • Patta frontale con chiusura centrale • Fibbia Love...
View full detailsOriginal price €295,00 - Original price €295,00Original price€295,00€295,00 - €295,00Current price €295,00 -
Original price €395,00 - Original price €395,00Original price€395,00€395,00 - €395,00Current price €395,00Borsa Donna Pinko Keeper Medium Rettangolare Pelle Biker Marrone
Pinko• Borsa Pinko donna Keeper Bag Medium donna • Pelle new biker marrone dall’aspetto morbido • Forma rettangolare leggermente allungata • Manico rego...
View full detailsOriginal price €395,00 - Original price €395,00Original price€395,00€395,00 - €395,00Current price €395,00 -
Original price €125,00 - Original price €125,00Original price€125,00€125,00 - €125,00Current price €125,00Portafoglio Donna Mini Pinko Love Birds Diamond Cut Pelle Nera
Pinko• Portafoglio donna mini Pinko in pelle nera • Forma compatta e rettangolare • Realizzato in morbida pelle liscia • Interno con più scomparti per c...
View full detailsOriginal price €125,00 - Original price €125,00Original price€125,00€125,00 - €125,00Current price €125,00 -
Original price €450,00 - Original price €450,00Original price€450,00€450,00 - €450,00Current price €450,00Green George Uomo Allacciate 2009 Pelle Marrone Fatta A Mano
Green George• Allacciate da uomo Green George • Tomaia in vera pelle testa di moro • Laccio della stessa tonalità con allacciatura a sei fori • Interno intera...
View full detailsOriginal price €450,00 - Original price €450,00Original price€450,00€450,00 - €450,00Current price €450,00 -
Original price €450,00 - Original price €450,00Original price€450,00€450,00 - €450,00Current price €450,00Green George Allacciate Uomo 2009 In Pelle Nera Suola In Gomma
Green George• Allacciate da uomo Green George • Tomaia in pelle nera di qualità • Allacciatura con sei fori con laccio nero • Cuciture a vista • Suola in gomma...
View full detailsOriginal price €450,00 - Original price €450,00Original price€450,00€450,00 - €450,00Current price €450,00 -
Original price €435,00 - Original price €435,00Original price€435,00€435,00 - €435,00Current price €435,00Mocassini Uomo Green George 9051 Camoscio Marrone Made In Italy
Green George• Mocassino da uomo Green George • Tomaia interamente in camoscio marrone • Vaschetta frontale e cuciture a vista • Interno in vera pelle • Suola ...
View full detailsOriginal price €435,00 - Original price €435,00Original price€435,00€435,00 - €435,00Current price €435,00 -
Original price €455,00 - Original price €455,00Original price€455,00€455,00 - €455,00Current price €455,00Allacciate Green George Uomo 2011 Pelle Marrone Motivo Brogue
Green George• Allacciate da uomo Green George • Tomaia in vera pelle testa di moro • Allacciatura con quattro fori con laccio marrone • Interno interamente in...
View full detailsOriginal price €455,00 - Original price €455,00Original price€455,00€455,00 - €455,00Current price €455,00 -
Original price €355,00 - Original price €355,00Original price€355,00€355,00 - €355,00Current price €355,00Allacciate Pedula Mille 885 Uomo In Pelle Scamosciata Marrone
Mille 885• Allacciata da uomo Mille 885 • Tomaia in pelle scamosciata marrone • Pellami confortevoli di qualità • Interno in morbida pelle • Suola in gomma...
View full detailsOriginal price €355,00 - Original price €355,00Original price€355,00€355,00 - €355,00Current price €355,00 -
Original price €260,00 - Original price €260,00Original price€260,00€260,00 - €260,00Current price €260,00Sneakers Voile Blanche Club Act 2 M Uomo In Blu Grigio Bianco
Voile Blanche• Sneaker Voile Blanche Club Act 2 da uomo • Tomaia in suede e nylon tecnico • Tonalità grigio, blu navy e bianco • Dettaglio laterale sagomato in ...
View full detailsOriginal price €260,00 - Original price €260,00Original price€260,00€260,00 - €260,00Current price €260,00 -
Original price €260,00 - Original price €260,00Original price€260,00€260,00 - €260,00Current price €260,00Sneakers Voile Blanche Club Act 2 Uomo In Marrone Cioccolato
Voile Blanche• Sneaker Voile Blanche Club Act 2 da uomo • Tomaia realizzata in suede e nylon cerato • Combinazione di tonalità cioccolato, tortora e beige • Ins...
View full detailsOriginal price €260,00 - Original price €260,00Original price€260,00€260,00 - €260,00Current price €260,00 -
Original price €250,00 - Original price €250,00Original price€250,00€250,00 - €250,00Current price €250,00Sneakers Voile Blanche Club Act 2 Donna Verde Oliva Multicolor
Voile Blanche• Sneaker Voile Blanche Club Act 2 da donna • Tomaia in suede e tessuto tecnico • Combinazione di tonalità verde oliva, panna e rosa cipria • Inser...
View full detailsOriginal price €250,00 - Original price €250,00Original price€250,00€250,00 - €250,00Current price €250,00 -
Original price €135,00 - Original price €135,00Original price€135,00€135,00 - €135,00Current price €135,00Barbour Bede Stivali Donna Gomma Nera Perfetti Per La Pioggia
Barbour• Stivali Barbour da donna • Gomma nera resistente e antipioggia • Suola in gomma dentellata • Logo frontale in bianco • Perfetti per giornate fred...
View full detailsOriginal price €135,00 - Original price €135,00Original price€135,00€135,00 - €135,00Current price €135,00 -
Original price €135,00 - Original price €135,00Original price€135,00€135,00 - €135,00Current price €135,00Stivali Barbour Bede Donna In Gomma Verde Con Logo In Bianco
Barbour• Stivali da donna Barbour Bede • Gomma verde con logo in bianco centrale • Interno tartan iconico del brand • Suola in gomma dentellata antiscivol...
View full detailsOriginal price €135,00 - Original price €135,00Original price€135,00€135,00 - €135,00Current price €135,00 -
Original price €119,00 - Original price €119,00Original price€119,00€119,00 - €119,00Current price €119,00Zaino Sprayground Uni Yin Yang Bianco Nero Forte Impatto Visivo
Sprayground• Zaino Sprayground unisex Yin Yang Backpack • Colorazione bianca e nero con grafica Yin Yang • Realizzato in eco-pelle resistente • Tasca frontale...
View full detailsOriginal price €119,00 - Original price €119,00Original price€119,00€119,00 - €119,00Current price €119,00 -
Original price €49,00 - Original price €49,00Original price€49,00€49,00 - €49,00Current price €49,00Portafoglio Sprayground Shark In Paris WTF Bubble Check Marrone
Sprayground• Portafoglio Sprayground unisex Shark In Paris WTF Bubble Brown Check • Colorazione marrone e nera con motivo check all-over • Micro grafiche WTF ...
View full detailsOriginal price €49,00 - Original price €49,00Original price€49,00€49,00 - €49,00Current price €49,00 -
Original price €125,00 - Original price €125,00Original price€125,00€125,00 - €125,00Current price €125,00Zaino Sprayground Shark In Paris WTF Bubble Brown Check Marrone
Sprayground• Zaino Sprayground unisex Shark In Paris WTF Bubble Brown Check • Marrone e nero con motivo check all-over • Micro grafiche WTF Bubble integrate •...
View full detailsOriginal price €125,00 - Original price €125,00Original price€125,00€125,00 - €125,00Current price €125,00 -
Original price €159,00 - Original price €159,00Original price€159,00€159,00 - €159,00Current price €159,00Zaino Sprayground Unisex Crown Jewel Sharks In Paris Marrone
Sprayground• Zaino Sprayground unisex Crown Jewel Sharks in Paris • Colorazione marrone con dettagli neri, bianchi e rossi • Motivo check all-over nei toni ma...
View full detailsOriginal price €159,00 - Original price €159,00Original price€159,00€159,00 - €159,00Current price €159,00 -
Original price €119,00 - Original price €119,00Original price€119,00€119,00 - €119,00Current price €119,00Zaino Sprayground Kahuko Niho Mano Shark Mouth Nero E Grigio
Sprayground• Zaino Sprayground unisex nelle tonalità nero e grigio • Realizzato in resistente poliestere • Iconica grafica Shark Mouth sul fronte • Ampio scom...
View full detailsOriginal price €119,00 - Original price €119,00Original price€119,00€119,00 - €119,00Current price €119,00 -
Original price €195,00 - Original price €195,00Original price€195,00€195,00 - €195,00Current price €195,00Sneakers D.A.T.E. Donna Torneo Cocco Beige Logo Iconico Laterale
D.A.T.E.• Sneaker D.A.T.E. donna Torneo Cocco beige • Pelle liscia bianca con inserti in suede beige • Pannelli laterali in pelle effetto cocco • Dettagli...
View full detailsOriginal price €195,00 - Original price €195,00Original price€195,00€195,00 - €195,00Current price €195,00 -
Original price €175,00 - Original price €175,00Original price€175,00€175,00 - €175,00Current price €175,00Sneakers D.A.T.E. Donna Torneo Teddy Beige Design Essenziale
D.A.T.E.• Sneaker D.A.T.E. Torneo Teddy rétro donna • Realizzate in suede beige con inserti in teddy • Linguetta in suede con logo D.A.T.E. stampato • Logo...
View full detailsOriginal price €175,00 - Original price €175,00Original price€175,00€175,00 - €175,00Current price €175,00 -
Original price €189,00 - Original price €189,00Original price€189,00€189,00 - €189,00Current price €189,00Mocassini Allacciati Bibi Lou Aurelie Loafer Marrone Scuro
Bibi Lou• Mocassino Bibi Lou modello Aurelie Loafer • Realizzati in pelle marrone scura • Tomaia impreziosita da frange decorative • Lacci passanti in cuoi...
View full detailsOriginal price €189,00 - Original price €189,00Original price€189,00€189,00 - €189,00Current price €189,00 -
Original price €150,00 - Original price €150,00Original price€150,00€150,00 - €150,00Current price €150,00Mocassini Donna Vagabond Linn Bordeaux Pelle Lucida Elegante
Vagabond• Mocassino stile penny loafer Vagabond Linn • Realizzati in pelle lucida bordeaux scuro • Classica mascherina penny con fascetta frontale • Cucit...
View full detailsOriginal price €150,00 - Original price €150,00Original price€150,00€150,00 - €150,00Current price €150,00
Footwear - Men's and Women's Collection - The latest trends!
Let's explore some key milestones in the history of shoes!
It is challenging to pinpoint exactly when footwear emerged in human history.
Initially created with perishable materials such as animal fur or wood, it had the task of protecting the foot and there are no historical finds that document the first "models".
Fashion related to footwear developed significantly with the advent of the modern age in the 16th century through the spread of some graphic representations that recalled the style of known cultures.
This phenomenon was strengthened during the 19th century thanks to discoveries from past eras and so fashion began to draw inspiration from such artefacts.
In this period sciences such as anthropology, psychology and sociology begin to conduct research in this sector, studying fashion. It is in the 20th century that footwear acquires an influence and a position of great importance in fashion and at the beginning of the century the inspiration of the liberty style takes hold, characterized by romantic and pure elements, with elongated tips and footwear takes the form of ankle boots and décolleté.
In the years preceding the First World War, the fashion for the "Louis" heel spread, which recalls the eccentric yet refined Rococo style that had developed in France in the 18th century.
In Italy between the two wars, a fashion of its own began to be created that could distinguish itself from the French one and become independent.
Two prominent figures stand out who contributed to giving a strong boost to this project: Lydia De Liguoro and Fortunato Albanese.
The first one had founded a magazine in 1919 dedicated to fashion and costumes. Despite it being a glossy periodical Lydia discouraged the purchase of excessively expensive clothing and footwear, since it was widely believed that, due to the economic crisis, it was not very responsible to buy luxury products.
He had to review his position some time later due to concerns from industrialists who feared that the sector could be further affected.
Fortunato Albanese proposed to the Ministry of Industry a project for the creation of a national institute for fashion.
After the Second World War, France established itself as a leader in the sector thanks to Coco Chanel, who brought about a significant transformation in the concept of femininity and fashion design.
In our country, thanks to the contribution of Ferragamo who introduced the cork wedge shoe, what would later be called "Made in Italy" began to consolidate.
Ferragamo can be considered the starting point for the development of Italian fashion in those years, and cities such as Florence, Milan and Rome compete to become the hub of fashion.
Subsequent innovations came from England, particularly with references to Pop Art. In the 60s, footwear took on a more linear shape, the heels had a wider base and the tips became rounded.
In the following decade, "Made in Italy" became increasingly popular thanks to successful designers such as Gianni Versace, Giorgio Armani and Valentino. The last years of the last century presented a more minimalist and rigorous trend, with black taking on a predominant role. With the advent of the new millennium and globalization, new fashions spread that revolutionized previous history and took on characteristics never seen before.
The most significant transformation in the interpretation of consumer tastes is manifested in the phenomenon of sneakers, which from simple gym shoes become the most sought-after accessories, considered among the coolest of our era. This change involves all generations.
The first sneakers were created around 1850 with the introduction of the first rubber sole.
They are now considered fashion icons to be worn with elegant, more sophisticated clothes and even at work. This success is due to the fact that sport has become an integral part of the daily lifestyle of all individuals. The increasingly strong customization of sneakers, with diversified colors and components, has also contributed to this evolution.
In recent years, sneakers are no longer seen as simple sports shoes, they have acquired a status of great importance, thanks to the impetus given by the luxury sector, as the most prestigious brands have begun to include them in their collections.